Steve Ayers

In his role as Chief Revenue Officer, Steve Ayers is responsible for the development, implementation and on-going management of all corporate revenue and pricing strategies. Steve is also responsible for the sales and marketing divisions, managing the execution of sales plans and initiatives in new and existing markets throughout the United States, Mexico, Puerto Rico and Canada. He is dedicated to producing effective results through the training and development of the ABC sales and marketing teams.

Steve has over 25 years of experience in both sales and management. Previously, he served as Chief Financial Officer and equity partner for a regional Gold’s Gym franchise in the state of Florida where he oversaw acquisitions, sales team development and all accounting functions. Prior to his position with Gold’s Gym, he held CEO and CFO positions with Ormond Investment Group, as well as the CFO of a publicly traded company.

He received his Bachelor of Science degree from Pfeiffer University (1991) in North Carolina and his Masters in Business Administration from Nova Southeastern University (1997) in Fort Lauderdale, Florida. Steve and his wife, Stacy, have five daughters.

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