sales

December 28, 2012
Inexperienced Health Club Sales Staff

Common Mistakes Made By Inexperienced Health Club Sales Staff

By: Jim ThomasFitness Management & Consulting In working with health clubs across the country, we have found many facilities with new or inexperienced salespeople. Or front desk staff doing the selling. Health club owners continually ask how to get these new sales people to be more effective in […]
January 31, 2013
How to Outlast, Outsell and Beat Your Health Club Competition

How to Outlast, Outsell and Beat Your Health Club Competition

By: Jim ThomasJim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement […]
February 27, 2013
Health Club Sales Process

The Power of Questions in the Health Club Sales Process

By: Jim ThomasJim Thomas’ Fitness Management & Consulting Sales training participants in our workshops often ask how they can better control the membership sales process. Although many have been trained to spend the majority of their time talking about their club features and programs’ believing that telling is […]
April 29, 2013
Selling a Health Club Membership

Is Selling a Health Club Membership Simple or Complicated?

By: Jim ThomasJim Thomas’ Fitness Management & Consulting It’s always interesting to see the different ways health clubs across the country go about selling a membership. Most that struggle in the sales process have made the process overwhelming and complicated without even realizing it. Most that do well […]