marketing

December 28, 2012
Free Gym Membership

What If Your Gym Memberships Were Free

By: Kelly SweeneyClub Apps What if your gym memberships were FREE? What would your closing percentages be? Would your members ever leave? Today the growing trend for health clubs is to create a value in their membership that is greater than just the use of the club. One […]
January 31, 2013
How to Outlast, Outsell and Beat Your Health Club Competition

How to Outlast, Outsell and Beat Your Health Club Competition

By: Jim ThomasJim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement […]
March 28, 2013
Email Campaigns

Email Campaigns – Top 5 Things You Need To Know

By: Bryan SmithProduct Marketing Manager Next to keeping your clubs filled around the clock, one of the most important things a club should pay attention to is your customer service interaction. Your means of communicating with members is VALUABLE and should be treated carefully. Email has become one […]
May 7, 2013
Increase Membership with These 3 Marketing Tips

Increase Membership with These 3 Marketing Tips

When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies […]