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October 31, 2013
Gym Member Loyalty

Managing for Member Loyalty

By: Blair McHaneyVP Strategic Initiatives- Medallia The fitness industry was an early adopter of retention tactics.  Most added no value for the customer and were designed specifically to make cancellation difficult.  More recently, our industry is adopting new tactics to extend a membership or to influence renewal.  This […]
May 28, 2013
Customer Loyalty


By: Maria Parrella-TurcofitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way […]
December 24, 2012
Make Your Gym Members Happier

3 Sure Fire Tips To Make Your Gym Members Happier

The competitive world of fitness center management is one that calls for creativity and innovation. Not only do you have to offer the latest fitness classes and provide top-notch equipment and training methods, but to stay ahead of the competition, you have to continually find new ways to […]