ABC Financial Names Sr. Vice President of Client Management

August 4, 2015

LITTLE ROCK, AR., (August 4, 2015) – Today, ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced the addition of Sal Pellegrino to the position of Sr. Vice President of Client Management.

In his role as Senior Vice President, Sal Pellegrino will oversee the overall strategic approach of executing techniques designed to drive a consistent and excellent customer experience. Whether it is our customer’s first day with ABC, or they are several years into our partnership, his passion is ensuring ABC provides them with every available tool needed to succeed.  His teams consist of highly skilled professionals who specialize in ABC’s software and share the overall vision of ensuring ABC’s clients become and remain raving fans! 

Previously employed as the director of National Accounts for Star Trac, Pellegrino has an extensive background in the fitness industry which includes business and team growth as well as fitness facility and non-profit operation development. Pellegrino has been in the fitness industry for over 30 years as both a club owner and equipment supplier.

“Sal Pellegrino has been a respected and knowledgeable member of the fitness industry for decades,” stated Steve Ayers, Chief Revenue Office of ABC Financial. “We are honored and excited about this expansion to our team.  ABC and our clients will truly benefit from his addition.”

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry.   Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 6,600 clubs with approximately 6.5 million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.