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January 22, 2020
Defining Member Experience Programming

Defining Member Experience, Part 1: Programming

This is part one of a four-part series on member experience. Each month, we’ll be exploring a different facet of creating a member experience that ultimately impacts your bottom line. Be sure to the ABC Blog for the latest. Member experience: a term you’ve likely heard again and […]
January 14, 2020

Podcast Episode: Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym

We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication […]
January 3, 2020
winning in the fitness and health industry

Winning In The Fitness And Health Club Industry Will Require New Approaches In The Decade Ahead

By: Bill DavisBefore I share thoughts on winning in the new decade ahead, I first want to wish our customers and team members at ABC Financial a very happy new year. As my mentor and our Vice-Chairman, Paul Schaller shared recently; it is the most wonderful time of […]
December 18, 2019

Podcast Episode: Josh Unfried – End to End Frictionless Buying

Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to […]
December 17, 2019

It’s The Most Wonderful Time Of The Year

It is almost 2020, and I can’t believe it. A lot of great things have happened here at ABC Financial in the past year; time really flies when you are having fun. We are busy working, getting better, and looking forward to 2020 and more exciting developments for […]
December 13, 2019
How Can Health Clubs Optimize Revenue In 2020

How Can Health Clubs Optimize Revenue In 2020?

In a growing health club industry, with an increasing number of competitors and rising operating costs, establishing a solid operational model and financial plan is more important than ever. Some health club brands focus on creating better promotions and marketing to drive membership sales. Others seek to offer […]
November 26, 2019

Leveraging Member Data to Drive Marketing Success

” Do you ever wonder why your marketing tactics aren’t working? Or why you aren’t seeing growth in your numbers, even though your club is constantly pulling in new members? You aren’t alone – many clubs are having the same issue. The problem is that member data isn’t […]
November 25, 2019

What Are You Thankful For? At ABC Financial We Are Thankful For All Of You.

” Well, it is that time of the year again, when friends and family sit down to their Thanksgiving meals across the country, and for some Americans living abroad, around the world. It is also the day when many health clubs remain open in the morning to serve […]
November 19, 2019

Why Health Club Brands Must Embrace Digital Transformation To Compete In The Decade Ahead

” As the recent article, “2019 Is Turning Out To Be Quite A Year For The Health Club Industry,” attests, 2020 will herald the start of a new era for the health club industry. Some key drivers behind what occurred in 2019 for the health club industry, like […]