Bill joined ABC Fitness as president in February 2019 and was subsequently promoted to President & CEO in July 2019. A seasoned technology leader, Bill held senior C-Suite positions for multiple leading technology organizations before joining ABC Fitness.

His previous roles include Chief Financial Officer of Paycor, Inc., a payroll and human capital management solution provider, Chief Financial Officer of Blackboard, Inc., an education software company, and Chief Financial Officer of Allscripts Healthcare Solutions, one of the world’s leading healthcare information technology providers.Bill earned his bachelor’s degree in Accounting from the University of Cincinnati and his MBA from Northwestern University.

Bill serves on the Board of Directors for Eptura, The Jack & Jill Late Stage Cancer Foundation, the Health & Fitness Association (HFA), and Laureate Education, Inc., and the Board of Trustees for the University of Cincinnati Foundation. Previously, he was a Board member and Audit Committee Chair for the Catamaran Corporation.

As General Counsel, Brian is responsible for all legal matters for ABC.  Brian brings nearly ten years of experience as the head of the legal departments in various industries including medical information, life and health insurance, private investigations, clinical trials, healthcare, and franchising.

His broad range of experience includes an in depth focus on mergers and acquisitions, data privacy, compliance, and contract negotiations, while maintaining a high standard of customer service and creative solutions to his clients and business partners.

Prior to joining ABC, Brian served as the General Counsel, Secretary, and Chief Legal Officer of Examination Management Services, Inc. Brian earned his Juris Doctor from The University of Oklahoma College of Law, and his Bachelor’s degree from Southern Methodist University.

Emmett Williams serves as ABC Fitness’ Managing Director of the Asia-Pacific (APAC) region, leading a regional team of customers and employees. Williams is a global leader in the fitness industry with more than two decades of experiece,  having built and led organizations across multiple continents, with deep expertise in both technology and advocacy.

Prior to joining ABC, Williams was a founding partner of Myzone, a pioneering wearable technology company. After relocating from Australia to the United States in 2011, he helped grow the business from a start-up into a global brand with more than 9,000 gym customers and over 2.5 million users. Under his leadership, Myzone earned numerous industry accolades, including IHRSA/HFA’s “Supplier of the Year” award. Williams was also inducted into AUSactive’s prestigious Roll of Honour for excellence in leadership. His fitness industry experience began at the club level, with hands-on experience in sales and operations.

A passionate industry advocate, Williams currently serves as Chair of the Board for AUSactive, Australia’s peak fitness industry body, where he spearheaded the nationally recognized “Fit for Office” campaign in 2023 to drive government engagement. He is also an advisory board member of the Industry Partner Council for the Health & Fitness Association (HFA) and a council member of the Global Health and Fitness Alliance (GHFA), where he has overseen more than $300K in global research initiatives aimed at influencing intergovernmental policy.

Emmett holds GAICD post-nominals, having earned accreditation as a company director through the Australian Institute of Company Directors.

Outside of work, Emmett is an active family man with a love for the outdoors. He and his wife have two teenagers, and their weekends are often filled with trail running, mountain biking, martial arts, snowboarding, and wakeboarding.

Finn Hegarty is an accomplished Chief Product Officer with over 20 years of experience driving product innovation, business transformation, and market expansion in the fitness technology sector.

As Co-founder and Chief Product Officer of ABC Glofox, Finn spearheaded the development of a groundbreaking fitness membership management platform, scaling the business to serve SMB and enterprise clients across 80+ countries. Under his leadership, ABC Glofox secured over $30 million in funding from top-tier global venture capitalists before its successful acquisition by ABC Fitness in 2022.

At ABC Fitness, Finn leads Product Management, partnerships, and M&A functions, leveraging his proven expertise in delivering multi-platform product solutions and building high-performing, globally distributed teams.

Prior to his entrepreneurial success, Finn held senior roles at MetLife, where he managed complex transformation programs across EMEA, and spent nearly a decade with EY Technology Consulting, gaining international experience in London, Sydney, and Dublin. During this time, he also contributed to key technology initiatives at Morgan Stanley, developing his ability to navigate the challenges of a rapidly evolving digital landscape.

Finn holds a BSc in Computer Science from the National University of Ireland, Galway. Passionate about the transformative power of technology, he is committed to driving growth through innovative solutions that improve people’s lives. Now based in Miami, Florida, Finn enjoys strength training and traveling with his family.

Khal began his 25+ years career in technology as a software engineer at Structural Dynamics Research Corporation, and later moved on to GE, where he spent the next 15 years in increasingly demanding management roles including various Global, General Management, Product, and R&D Leadership positions.

Khal has spent the last 10 years operating PE owned companies where he held, COO, President, and CEO positions.

Khal is a transformative leader with proven ability to innovate and execute business strategy while building lasting relationships with customers and creating a winning culture that attracts top talents.

Khal is a problem solver at heart. As the president, he is passionate about developing and delivering practical IT solutions and services that make it easier for clients to focus on their businesses and take care of their members.

Khal has a B.S. degree in Computer Engineering from the University of Cincinnati, and an M.S. degree in Electrical Engineering from Purdue University.

Lacey Ford serves as ABC Fitness’ Chief Marketing Officer, bringing over 20 years of experience leading global marketing organizations across a range of high-growth technology companies. A results-oriented executive, Lacey has a demonstrated record of building strong brands, implementing scalable demand generation engines, and delivering measurable impact on revenue and growth.

Prior to joining ABC Fitness, Lacey held senior marketing leadership roles at TrueCommerce, insightsoftware, Crownpeak and LexisNexis. At her prior roles, she led the global integration of marketing operations across 14 acquisitions, introduced a demand generation strategy that more than doubled marketing-sourced bookings year-over-year, played a key role in repositioning core cloud and AI offerings to new enterprise buyers, and developed and executed integrated brand and field marketing programs that supported international market expansion.

Lacey holds a bachelor’s degree from Texas A&M University and an MBA from the University of Texas at San Antonio.

Lacey lives in North Carolina, where she enjoys bodybuilding, hiking with her family and living the hockey mom life.

Len Bucchino is a highly experienced technology executive with a deep understanding of software development and cloud infrastructure.

As Chief Technology Officer at ABC Fitness, Len leads the company's technology strategy and oversees the development and delivery of ABC Fitness' R&D, engineering, infrastructure and software development.

Len has a strong background in building scalable and reliable technology platforms and is passionate about leveraging technology to drive innovation and create seamless experiences for customers. Before joining ABC Fitness, Len held several leadership roles including Chief Technology Officer leadership at KyotoColling and VP of Engineering at Acted Now.

Len holds a Computer Science Degree from Drexel University and lives in Texas.

Jodi Searl is the Chief Experience Officer at ABC Fitness, where she leads the company's customer experience strategy and helps organizations transform customer insights into measurable business outcomes. A recognized leader in experience management, Jodi brings a unique combination of operational expertise, legal acumen, and customer-centric leadership to her role.

Prior to joining ABC Fitness, Jodi served as Chief Experience Officer at Medallia. Before that, she was Head of Global Dealer Training at Harley-Davidson Motor Company. She has led the strategic transformation and operationalization of customer experience across global dealer networks, with her work focused on building scalable programs that improve customer engagement.

Throughout her career, Jodi has built and led high-performing global teams, helping organizations accelerate growth through data-driven decision-making, operational excellence, and customer-focused innovation. Her experience spans customer experience strategy, retail operations, training and development, project management, regulatory compliance, and legal affairs across both the public and private sectors.

Jodi splits her time between Wisconsin and Florida and enjoys running—often with her dog on the trails—as well as visiting her local fitness club for strength training and recovery.

Mohammed (Mo) Iqbal is the Chief Strategy Officer at ABC Fitness, where he is responsible for building a value-added consulting business, expanding and refining the company’s strategic partnership program, and identifying strategic acquisitions that enhance ABC Fitness’ capabilities to deliver on its mission of turning fitness visions into seamless reality.

Prior to joining ABC Fitness, Mo founded SweatWorks, the leading digital agency in wellness design and technology. Since founding the company in 2012, he has driven innovation in artificial intelligence, hardware, software, wearables, and apps to make wellness more engaging, beautiful, and accessible.

A recognized leader in the wellness industry, Mo is a sought-after speaker at global events and conferences. He serves as a board member and advisor to several organizations in the space and contributes to government initiatives, including the White House Council for Health, Hunger, and Nutrition. He also co-hosts LIFTS, one of the most downloaded B2B podcasts in the industry.

Mo’s insights and expertise have been featured in Men’s Health, Inc., Well + Good, Time, Fitt, LinkedIn, and The Washington Post.

Mo lives in Arlington, VA, with his wife and three children.

With 37+ years of experience in the Fitness Industry, Paulo has dedicated his career to motivating thousands of professionals in more than 40 countries to active lifestyle, people management and leadership.

As an entrepreneur, he revolutionized the Brazilian and Latin American industry by founding Body Systems, a company that ultimately inspired EVO, the most complete fitness management platform that serves over 5,500 fitness clubs, gyms, studios, boxes, dance schools and sports centers.

Paulo is an enthusiast of humanized fitness technology and leads the EVO team under the united purpose of empowering and simplifying the management responsible for improving the lives of millions of people through exercise.

Rachana brings over 25 years of strategic management experience to the Human Resources function, where she has led teams through organizational development and transformation. Rachana’s passion lies in ensuring organizational readiness in the constantly changing work landscape to accelerate growth and engagement.

Prior to joining ABC, Rachana served as the Global VP of Human Resources and Talent Acquisition for Emtec, Inc. Over a six-year period, Rachana helped successfully execute a companywide cultural transformation initiative encompassing a complete organizational redesign that helped the company further focus on digitalization and innovation.

Prior to Emtec, Rachana held multiple roles at Accenture within its global talent organization.At ABC, Rachana is leading the creation of a purpose-driven culture so that our team members can support our customers through technology and build a workplace where we curate the right nexus of health, fitness, wellness and work to make our contribution to the industry as impactful as we can.Rachana holds an MBA in Human Resources from the Delhi School of Economics.

Tim Ruge is a seasoned growth and go-to-market leader with 14 years of progressive experience at Paycor, where he held leadership roles spanning marketing, sales, product, and strategy. During his tenure, Tim helped scale the company from $70 million to over $800 million in revenue and a successful IPO in July of 2021. During his tenure, Tim played a central role in building and leading functions such as partnerships, product marketing, pricing strategy, embedded HCM, competitive intelligence, CX modernization, sales enablement and sales training.

Before joining Paycor, he helped start Green Diamond Gallery in Cincinnati, OH — an innovative baseball experience that ultimately led to the creation of the Character and Courage Foundation, a non-profit supporting youth through baseball.

Tim is deeply engaged in the Cincinnati community and holds leadership positions across several non-profit organizations including the March of Dimes, CancerFree Kids, Flying Pig's PigAbilities, and Xavier University.

He also works closely with local technology startups and innovation groups such as Cintrifuse, the Minority Business Accelerator, and Main Street Ventures, helping accelerate growth and entrepreneurship throughout the region.

Tim lives in Cincinnati with his wife, Kate, and their two young sons, Cole and Carson. They enjoy being active, going to local sporting events, a good country concert and exploring the city with their two dogs Mogley and Bear.