Who We Are

About ABC Financial

Drawing from both background and experience, we’re able to help clients better understand their businesses and offer powerful insight into how they can put their goals within reach. Created by Jim Bottin as a solution to the billing and health club management software needs of his own chain, the company’s client base soon expanded to additional clubs, today covering over 8,000 clubs throughout the United States, Canada and Puerto Rico. Today we strive not only to be the foremost resource for leading-edge technology in the fitness industry, but also to collect the most dues from the most club members, every day. We’re devoted to staying on the cusp of industry evolution in service and technology. Plus, we’ll continue to uphold only the highest level of commitment to our customers and their success. Because the strength of our company depends on the health of our relationships with customers, they remain a top priority at all levels of service. We continue to deliver cutting-edge technology with one goal in mind – to maximize revenue throughout the clubs we serve. For comprehensive billing services, the most advanced and up-to-date club management software, customized marketing programs and customer service that’s second to none, choose ABC Financial. Experience our company first hand with a free demo of ABC Financial’s gym management software.


JIM BOTTIN At our core, ABC is comprised of a powerful executive team, all with years of fitness industry experience. Founder and Chairman Jim Bottin entered the industry in 1974 when he opened his own martial arts studios, which soon expanded to a successful chain of 13 fitness centers. In 1981, Bottin created ABC as a solution to the billing and software needs of his own clubs, allowing him to remain more focused on his members’ needs.

Our Mission

Our company mission is two-fold: to be the resource for cutting-edge technology in the health and fitness industry and to maximize collections from the highest percentage of members on a daily basis. Our driving force is the obsession with creating “Raving Fans” by running through brick walls for our clients.

Meet our Executive Team


Paul Schaller
Chief Executive Officer


Bob Whisnant
Executive VP


Corey Benish
Executive VP


Steve Ayers
Chief Revenue Officer


Jill Dozier
Chief Operating Officer

Daniel Pack

Daniel Pack
Chief Technology Officer

Lee Washington

Lee Washington
Chief Information Officer


Bill Murray
Chief Human Resources Officer


Doug Elkins
EVP – Strategic & Global Initiatives


Elizabeth Gray
VP of Special Projects


Mike Escobedo
Sr VP of Client Management

Sean Jameson

Sean Jameson
Sr VP of Client Relations

Nikki Roe

Nikki Roe
Sr VP of Franchise Relations

Vendors we work with


Medallia was started in Silicon Valley in 2001 on a simple premise: companies could leverage the power of the internet to improve the experience they deliver to their customers. Today, we are the fastest growing company in our space — over 50% in each of the past two years alone — and we’re working with the most revered companies in the world to redefine what great customer experience means.

And what’s more: we have a lot of fun doing it.

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dot Fit

Founder and CEO, Neal Spruce, shares how safety, effectiveness and integrity allow you to feel confident that dotFIT products and solutions give you and your family what they need to grow strong and stay strong. That’s the dotFIT Pure Promise.

View Video: The Difference you Want and Need

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Fit Rewards

Our Mission:
To educate our clients and assist with creating customized reward and loyalty solutions that encourages their businesses to prosper and grow. We’ll help you achieve your business goals by remaining totally focused and committed to exceptional customer service throughout the life of your reward and loyalty solutions.

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Netpulse, headquartered in San Francisco, is the fitness industry’s first and only enterprise-level platform for engaging consumers across multiple touch points, in and out of the club. Netpulse technology powers cardio equipment from leading equipment manufacturers, club-branded websites and mobile applications. It also integrates new technologies with club management systems and in-club digital experiences to deliver engagement, measurement and monetization of members’ fitness activity.

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Perkville is a customer reward program that integrates with ABC Financial so gyms can automatically increase retention, generate referrals and increase social media. It’s used in gyms all over the world

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Textmunication is the health and fitness industry leader in SMS mobile marketing and communication. Textmunication is an online mobile marketing and communication platform synchronizing with DataTrak Health Club Management Software supporting sales, service, operations and retention with the most popular and effective form of communication. As ABC Financial’s approved and integrated SMS vendor, we have the ability to auto pull your club data and build an opt-in text message database automating customized text message solutions. Textmunication takes pride in helping clubs grow their business and being TextPerts within the health and fitness space. Our solution strictly adheres to SMS regulatory guidelines.
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ABC Financial’s Certifications

ABC Financial Services, Inc., Billing Service, Sherwood, AR