By: Ali Adcock
As a gym owner, members are one of the key components of a successful gym. Being a new gym owner can be a scary undertaking, especially if you’re new to the fitness industry. Don’t be haunted by the mistakes that could cause you to lose members. Instead, let us provide you with a few tips this fall to engage and retain your members.
As the holidays approach gym members may be thinking more about going trick or treating, having a delicious Thanksgiving turkey or Christmas ham than going to the gym. It’s the time of the year that members tend to slack off, but we have a plan to keep them consistent in the gym this Halloween and holiday season.
Don’t fear losing members in the slower months, keep them engaged by hosting fun events throughout the month. For example, Halloween is coming up so you could have all group fitness classes dress up in Halloween costumes and award the most creative with a free smoothie, tanning or personal training session. Not only will this encourage members to stay consistent in their workout routine, but they may even want to bring friends along to participate which could result in new members.
What other ways can you make your gym fun and engaging?
By offering numerous games, contests and prizes, members will be more likely to stick with their gym routine instead of slacking off during the fall/winter months. Consistency is key! Do you have other fun ways you retain your members during the holidays? Let us know by sharing your ideas on our social media pages!
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