By: Kelly Sweeney
What if your gym memberships were FREE? What would your closing percentages be? Would your members ever leave?
Today the growing trend for health clubs is to create a value in their membership that is greater than just the use of the club. One of easiest and most lucrative ways clubs are doing this is by partnering with local merchants to provide discounts to their members where they shop everyday – just for being a member. Key partnerships include restaurants, car washes, barbershops, nail salons, health services, car service centers, etc.
Think about it. If my dues are $25 a month and my membership with the club saves me $75 a month with discounts around the community, how could I ever leave? Better yet, how could I ever say no to a membership in the first place?
Not only can this type of program be leveraged as a prospect closing and retention tool, but many clubs are also taking it a step further. Following the success of Lifetime Fitness, clubs are now offering a low cost membership plan solely for access to their merchant discount programs. Yes, gym memberships with no gym access!
Though some clubs charge nothing to the merchants for participating in a program like this, many clubs are discovering an entirely new recurring monthly revenue source. By soliciting member businesses and partners throughout the community, there is thousands in monthly revenue to be made – even for the smallest clubs.
For the first time you can now house this concept and control access to merchant discounts all from your club’s own custom mobile app. Not only will your app provide your members with your entire gym experience at the palm of their hands, but also by being the home for all of your merchant discounts, it drives your members to your business each time they want to use their discounts.
For more information on merchant discount programs and custom mobile club apps please visit Perx Advantage at clubapps.com