The Advantages Your Club Has
By: Michael Scott Scudder
Founder/CEO of Fitness Business Council
I donât write promotional articles oftenâŠit just ainât my style. But this one is way too timely and illustrates the ADVANTAGES OF YOUR CLUBâŠand YOU MAY NOT EVEN RECOGNIZE THEM! Allow me to veer off for a few sentences.
One thing that is for certain you must know by now, is that our industry has entered âthe digital age.â Apps, technological aides, software enhancements and much more are coming at us rapid-fire.
Consider that 80% of U. S. consumers own at least one âsmart technologyâ device. By 2016, 85% of consumers will own a smart phone. 62% of all Internet searches are now initiated on a smart phone!
Three out of four consumers âshop you before they shop with youâ â meaning that they are reviewing your clubâs website before they make any kind of decision to possibly go a step further and walk in your door. If you donât have membership rates, a way to buy from you, and customer-interactivity as part of your site, you donât even get to the preliminaries! Potential customers wonât come unless THEY THINK THEY ALREADY KNOW ENOUGH ABOUT YOU TO BE COMFORTABLE.
You have an existing ally that you rarely think about:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
ABC Financialâs unparalleled customer service teamsâŠand DataTrak! YesâŠthat which you have taken for granted and actually pay little attention to is a wallet full of bucks sitting in your pocket!I recently had the opportunity to spend hours and hours on ABCâs websiteâŠevaluating it from the perspectives of both industry veteran/expert and interested consumer. I learned a lotâŠand want to share some of YOUR BUILT-IN ADVANTAGES with you.
- DataTrakâs âdashboard:â under-used and brimming with info that you can use to make stronger business decisions and to better monetize your customer base. (If you donât know what I just said, you need to call me!)
- Ownersâ and Membersâ Login on www.abcfinancial.com. Incredible resources within a few seconds.
- MYiCLUBonline and ClubApps connections. Real-time services, scheduling, and much more at your fingertips.
- Scads of Online Video Demo Helps in A/V format. Just click ân go to educate yourself and staff.
- News articles that offer cutting-edge info on everything from smart devices to workout buddy importance to healthy lifestyles. Like having your own library on-demand!
And thereâs a heckuva lot more! Iâve rated ABC Financialâs website as the most useful and easiest-to-get-around in the entire club management software industry. If youâre not using these assets every day, I think youâre at best being short-sighted and at worst being foolish. Get in touch with your advantages!
(Michael Scott Scudder is Founder/CEO of Fitness Business Council, the independent club business network. He can be contacted at 575-751-1212 or mss@fitnessbusinesscouncil.com.)