Increase Club Membership Retention with the Power of Points

November 29, 2011
By: Rachel O’Holla

“Studies show that people attach more value to a reward that they find personally meaningful versus one that is selected for them.” – Incentive Marketing Association

Points empower customers and employees to choose the rewards they really want versus ones that are selected for them.

Why points?
Points are a great way to increase your club membership retention by giving the employee or customer many choices. They can be used immediately for rewards such as movie passes or an iPod shuffle or they can be saved and used for amazing big ticket items such as 50″ flat screen TV’s and life experiences like travel vacations and spa retreats. These rewards make a lasting and meaningful experience for your customers and employees that they will always remember and associate with your company.

Why not cash or a specific gift?
Cash bonuses, while a great reward on impact, are more likely to be spent on necessary purchases like gas, food, or bill payments. It’s not always easy to keep track of where money goes, so that cash bonus is not a lasting, memorable or meaningful reward. A specific gift is not ensured to satisfy everyone, all of the time. With points, your participants choose their own great rewards that they will always remember and associate with your business.

Learn from other Industries!
As a fitness industry we can learn from others such as the airline and hotel industries, major retailers such as Staples, Barnes & Noble, Jiffy Lube, and FedEx. They use reward and loyalty programs because they have realized that they are the best platform for retaining their most profitable customers! No matter the industry, it is much more cost effective to focus on club membership retention, than it is to go out and find new ones.

What is fitRewards?
fitRewards offers health clubs an online member recognition program, which increases club revenue and builds customer loyalty by rewarding individual members for various behaviors they want to drive. In particular, the system allows a club’s members to earn points towards name-brand gifts and products when they participate in club programs, provide membership referrals, purchase club services and merchandise, or simply visit the club for a workout. Members can log in online to see their points balance, refer friends to the club, and redeem their points for prizes.

How Does it Work?
fitRewards is fully integrated with DataTrak, powered by Health club software provider, ABC Financial. The fitRewards ABC Financial Web Service integration makes the rewards program fully automatic for clubs using the ABC Financial Software.

Contact fitRewards for more Information
Rachel O’Holla
1-888-762-8156 x 706