By: Jim Thomas
The biggest problem your gym has is obscurity. No one knows who you are and those that do don’t have you at top of mind. Job one is to be sure the door is swinging, the phone is ringing and the email is dinging.
Most gym owners know the importance of marketing and promoting their gym on a consistent basis, but so many gym owners really struggle at delivering on that promise.
What keeps gym owners from marketing consistently? How can owners put a plan in place to make consistent marketing easy?
Here are some quick questions
How about this?
Here’s what I hear from gym owners on why this is not done.
Why Inconsistency is a Bad Thing
It’s easy to think that if you miss a weekly newsletter or daily video post that it’s no big deal. But when you publish a weekly newsletter or regular videos, it’s making a promise to your members (and to yourself). When you miss that connection, it breaks your promise and weakens your relationships.
When you communicate consistently with your members and other readers it builds a trust, a rapport and a connection. They look forward to seeing your posts arriving into their inbox. Don’t let them down. Also, inconsistency can lead to your members and prospects to forgetting about you (obscurity).
Get help from an industry professional.
If your gym is growing so fast that you don’t have time to handle all the marketing yourself or even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities. Plus, an industry expert who specializes in social media, blogging, and copywriting etc. can often help produce better results in less time.
Imagine how your gym would grow if the door was swinging, the phone was ringing and the email was dinging. Make the commitment today to make marketing your gym a top priority and watch it grow. Overcome obscurity.
Now, go attract attention to your gym!
Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.jimthomasondemand.com.