By: Zia Hasheem, Perkville If you’re like most clubs, the thought of rolling out a new rewards program can be intimidating. In 2013 Axiom Fitness was interested in implementing a rewards & referral solution for their chain of health clubs in Treasure Valley, Idaho. Their goals were simple – automate the process of tracking… Continue reading Axiom Achieves Substantial Growth through Perkville Referrals
Year: 2015
Secrets to Success in the Gym Business
By: Jim Thomas I get the opportunity to speak with many gym owners and operators who want to take their business to the next level. Some are struggling and others are doing well, but want continued improvement. In the end, we first look at behavior and what we have control over. Here are some… Continue reading Secrets to Success in the Gym Business
Five Ways to Recognize your Team Members
By: Melissa Knowles, GymHQ If the customer is king, then I suppose the employee should be queen. Amazingly though, many companies view their staff like expendable cogs in the business machine–if one cog fails, simply toss it and plug in another. According to Dr. Bob Nelson, a recognition expert, 58 percent of workers report… Continue reading Five Ways to Recognize your Team Members
Hottest Workout Trends in 2015
Whether you were in the fitness club or working out at home, last year’s workout trends focused mainly on high intensity interval training but what’s hot this year? In 2015, the focus shifts to a “back to basics’ approach called Body Weight Training, which includes many not so favorite exercises such as pull ups… Continue reading Hottest Workout Trends in 2015
August CRS Enhancement Release
Our Club Reporting System (CRS) team has been hard at work creating new reports and enhancements to existing reports. To see what they have been up to, check out the pdf newsletter below! Click here for the CRS August Newsletter
Virtual Fitness Classes
By: WELLBEATS Why offer Virtual Fitness Classes? Virtual group fitness allows clubs to acquire, engage and retain more members by casting a wider net, attracting groups with unique needs that normally would be difficult to serve with group fitness programming. Examples include: The Night Owls .. those with unusual or nontraditional schedules The Insecure..those with… Continue reading Virtual Fitness Classes
How to Increase Gym Profitability by up to 95%
By: Richard Thomas Did you know it costs nine times more to acquire a new member than to retain an existing one? Or that increasing member retention rates by just 5% can increase profits by 25-95%? In fact, leading research shows that a 2% increase in customer retention has the same effect as decreasing costs… Continue reading How to Increase Gym Profitability by up to 95%
Is Your Gym The Best Kept Secret in Town?
By: Jim Thomas As a club owner, other than paying your people, your number one job is to be sure you’re driving guest traffic into your gym. In other words, you need to be sure the door is swinging, the phone is ringing and the email is dinging. Far too many clubs give up when… Continue reading Is Your Gym The Best Kept Secret in Town?
What’s Measured Gets Improved
By: Melissa Knowles During a call with a colleague last week, the subject of business measures came up. He was lamenting on the challenge of getting his clients to measure the success of their sales systems beyond the number of PT packages they sell each month. He mentioned that a typical response to the question,… Continue reading What’s Measured Gets Improved
