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June 30, 2015
virtual fitness classes

Virtual Fitness Classes

By: WELLBEATS Why offer Virtual Fitness Classes? Virtual group fitness allows clubs to acquire, engage and retain more members by casting a wider net, attracting groups with unique needs that normally would be difficult to serve with group fitness programming. Examples include:  The Night Owls .. those with […]
June 30, 2015

How to Increase Gym Profitability by up to 95%

By: Richard Thomas Did you know it costs nine times more to acquire a new member than to retain an existing one? Or that increasing member retention rates by just 5% can increase profits by 25-95%? In fact, leading research shows that a 2% increase in customer retention […]
June 30, 2015
best kept secret

Is Your Gym The Best Kept Secret in Town?

By: Jim Thomas As a club owner, other than paying your people, your number one job is to be sure you’re driving guest traffic into your gym. In other words, you need to be sure the door is swinging, the phone is ringing and the email is dinging. […]
June 30, 2015
whats measured

What’s Measured Gets Improved

By: Melissa Knowles During a call with a colleague last week, the subject of business measures came up.  He was lamenting on the challenge of getting his clients to measure the success of their sales systems beyond the number of PT packages they sell each month.  He mentioned […]