By: Connie Brown We know, as a club owner or manager, you are always looking for ways to differentiate yourself from the competition. Attracting new members is hard, keeping them is even harder. It takes a lot to retain a member with all the competition. At ABC Financial, the Club Marketing team is committed… Continue reading Stand Out from Your Competition
Month: March 2015
We’ve Entered A New Chapter in the Fitness Industry
What Do Recent Health Club And Fitness Industry Announcements And Transactions Mean? We’ve Entered A New Chapter As The Industry Reinvents Itself Around A Future With Awesome Potential By: Bryan O’Rourke In January of 2011 I wrote a blog post titled, “Has The Health Club Industry Reached Maturity ? It Has And That’s Not… Continue reading We’ve Entered A New Chapter in the Fitness Industry
Why Apps and Why Now?
By: Michael Scott Scudder Our newest recording (7 minutes): “Why apps and why now?” Excerpts from an online conversation with Kelly Sweeney, VP of Netpulse. Thought-provoking…informative. Just click this link to view/hear: http://www.anymeeting.com/tamcruunwgowi/E157DE878549. Password is mobiletech. If you also want the non-audio Powerpoint, click here.
Proven Methods for Prospects Follow-Up in your Gym
By: Jim Thomas Did you know that 80% of all gym membership sales are made within the 5th and 12th contact? Did you know the average membership sales rep only follows up 1 – 3 times? For those that don’t follow up, this is a BIG problem for Gym owners, for those that do,… Continue reading Proven Methods for Prospects Follow-Up in your Gym
The Zappos of the Fitness Industry
By: Melissa Knowels Stop me if you’ve heard this one before, “Oh, they’re like the Zappos of gyms.” “They’ve got a real Zappos approach to collections/customer service/memberships/personal training.” Everyone wants to be the next Zappos of their industry, but I’m not sure many people really know what that exactly means. You may want to… Continue reading The Zappos of the Fitness Industry
Spring Showers of Keytags
By: Mary Craig Are you ready for the flood of members coming in your club? Have you checked your key tag supply? ABC Financials key tags are custom printed in vibrant full color…your company logo will be highly visible on your member’s key rings. Everywhere they go, you go too! Key tags can include a… Continue reading Spring Showers of Keytags
IHRSA 2015 Recap and Interview with Paul Schaller
IHRSA 2015 was a great success and ABC Financial would like to thank everyone who visited our booth. If you did not get a chance to visit our booth or attend IHRSA, please allow us the opportunity to show you our latest enhancements which include Biometric Fingerprint Check-in and Membership Upgrade. Click here to… Continue reading IHRSA 2015 Recap and Interview with Paul Schaller
ABC Financial Names Chief Technology Officer
LITTLE ROCK, AR., (March 17, 2015) – Today, ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced the addition of Richard Smith as Chief Technology Officer. As Chief Technology Officer, Richard Smith is responsible for generating and coordinating the technology roadmap and for the creation and… Continue reading ABC Financial Names Chief Technology Officer
March Mayhem at ABC Financial
March Mayhem is here and Club Marketing has gone mad with this one! We are offering our best ROI retention management program: Friends are Free with a FREE email campaign to compliment it.  Help welcome your new club members with a top-of-the-line mailer delivered right to their mailbox! It includes 6 coupons that… Continue reading March Mayhem at ABC Financial
