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December 2, 2014
Decision Disasters and How to Avoid them

Decision Disasters and How to Avoid them

By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions.  Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into […]
December 2, 2014
And the Winner of the Most Profitable Gym is

And the Winner of the Most Profitable Gym is….

By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships…in all three cases – SORRY […]
December 2, 2014
How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change.  You get transferred to another club.  You have a new boss.  Your company is sold.  Even if things just seem to be going crazy in the gym you have worked at […]
December 2, 2014
Club Marketing Christmas Card Order

Club Marketing Christmas Card Order

By: Mary Craig The holidays are here and ABC Financial has the tools to help you show your members that you care. Choose from our wide selection that’s perfect for the holidays. Choose your design and the type of card you would like and ABC Club Marketing will […]