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May 28, 2013
Control Access To Your Clubs Data With Report Security

Control Access To Your Clubs Data With Report Security

By: ABC Internal Training Department One of the many benefits of using DataTrak is the ability to edit and run reports. Would you like to see a list of all active members by their join date? There is a report for that. Would you like a list of […]
May 28, 2013
How NOT to Conduct a Sales Meeting

How NOT to Conduct a Sales Meeting

By: Jim ThomasJim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the […]
May 28, 2013
Customer Loyalty

Loyalty…Smoyalty

By: Maria Parrella-TurcofitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way […]
May 7, 2013
Increase Membership with These 3 Marketing Tips

Increase Membership with These 3 Marketing Tips

When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies […]