By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Will your gym business thrive, or will it join others that have faltered along the way? Here are some basic rules to make sure your gym business grows and prospers: 1. Find a Niche. For independent gyms, it is best to find a niche. A small… Continue reading How to Succeed in the Health Club Business
Day: August 13, 2012
The A-B-Cs of Prospects – Membership and Membership Retention
By: Customer Won Contrary to popular belief, some changes don’t have to be painful! As an example, the conversion from paper based sales systems to electronic systems is one of the strongest trends in club management today because it works! Electronic information provides easier prospect tracking, better sales structure and accountability, and long term better… Continue reading The A-B-Cs of Prospects – Membership and Membership Retention
A Guide to Gym Debt Collection
Gyms rely on membership fees. They provide a predictable, recurring revenue stream that is key to the operations of most fitness facilities. So naturally, when members fall behind on payments, it can quickly add up to a substantial amount of lost revenue—not to mention it can also create an administrative bottleneck for your staff. In… Continue reading A Guide to Gym Debt Collection
Start Rewarding Your Members With What They Really Want
By: Rachel O’Holla fitRewards “Studies show that people attach more value to a reward that they find personally meaningful versus one that is selected for them.” – Incentive Marketing Association Point based incentive programs work because they let people choose their reward with their hard earned work. Research shows that 85% of Americans are participating… Continue reading Start Rewarding Your Members With What They Really Want