26

While you still may be in the health club nirvana of New Year’s resolutions and all the new members they’ve brought to your club, the challenge in the coming months will be how to keep all those enthusiastic new members – a task that can be easy to […]

With the turn of the New Year, the opportunities for health clubs to collect new members abound. 58% of Americans under 45 and 34% of Americans older than 45 make resolutions with one of the top being to get fit and/or lose weight (USC School of Social Work […]

Need a new way to connect with prospects and draw them into your fitness club? While membership drives at your location hold high value for member recruitment, the cutting edge leaders of the health club industry are putting their gym software and their creativity to work to create […]

If you haven’t considered your health club membership recruitment process as a business sales funnel, it’s time to change your thinking. The top-performing clubs not only have the best health club software, fitness programs, staff and facilities, they also understand that gaining new members can only happen when […]