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July 31, 2011
Health Club Software Provider ABC Financial

When Was the Last Time You Submitted a Press Release?

I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get plenty of free publicity for your fitness business. Press releases are a […]
July 31, 2011
Agile or Waterfall?

Agile or Waterfall?

By: Bill Murray You have to be asking what, why, and who cares? ABC Financial is my billing company, marketing partner, and in most cases my software provider, why are they talking to me about agile or waterfall? And what does one have to do with the other. […]
July 31, 2011
Creating Loyalty (and Increasing Revenues) Through Rewards Programs

Creating Loyalty (and Increasing Revenues) Through Rewards Programs

By: Sal Corrente As someone who travels regularly as a part of my job, I come in contact with a lot of different businesses and even more business travelers. Just like me, many of them get enrolled in points programs for airlines, hotels, rental cars, etc. As a […]
July 31, 2011
What is MYiCLUBonline? And Why Should You Be Using It?

What is MYiCLUBonline? And Why Should You Be Using It?

The MYiCLUBonline self-service member portal is a web-based application that enables clubs to enroll new members online and give current members access to their account information. With MYiCLUBonline, prospects can join your club and your current members can manage their classes, see their appointments and review their history […]