Membership Sales

May 5, 2015
Stalled Sales

Have Your Gym Membership Sales Stalled?

By: Jim Thomas This is all too common. We receive a phone call from a club owner who indicates they need help with marketing. They don’t have enough people to talk to. Now, at a certain level, this may be true, but when you investigate further, you find […]
March 2, 2015
Do you have Sales Discipline in Your Gym

Do you have Sales Discipline in Your Gym?

By: Jim Thomas I see this frequently.  This business will fool us.  We only sign up the interested “hot” prospects that don’t always require us to be disciplined (and we think we’re doing a good job), it’s a matter of “don’t talk them out of it,” but that […]
May 1, 2014
How Do You Get the Membership Sale? Ask for It.

How Do You Get the Membership Sale? Ask for It.

By: Jim Thomas President/Founder of Fitness Management and Consulting It sounds simple, doesn’t it? On the flip side, what happens when you don’t ask a guest to join your club? The short version is that you don’t get the sale. The longer version is that the potential member […]
May 1, 2014
What Fitness Industry Numbers Are Telling Club Owners

What Fitness Industry “Numbers” Are Telling Club Owners

By: Michael Scott Scudder Founder/CEO of Fitness Business Council, Those of you who’ve attended my business seminars over the years have often heard me say: “Your numbers are the sum and substance of your business practices.” If your numbers are up, usually it reflects some solid business practices. […]