loyalty program

June 27, 2013
Fulfilling Your Members’ “Customer Entitlement”

Fulfilling Your Members’ “Customer Entitlement”

By: Pamela Farish-OzoroskiNew Paradigm Partners The last fifteen years have been labeled the “Age of Customer Entitlement.” Consumers feel that businesses who value their patronage through reward and loyalty programs are those who deserve their repeated business. Just ask yourself how many rewards program you’re a part of […]
May 28, 2013
Customer Loyalty

Loyalty…Smoyalty

By: Maria Parrella-TurcofitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way […]