health club membership retention

June 25, 2012
Achieve Club Membership Retention Without Lower Rates

Achieve Club Membership Retention Without Lower Rates

“Buy one membership, get the second half off with our summer family plan.” “One month free with a three month membership!” “50% off all summer membership dues!” Health clubs can come to dread the summer months, a time when memberships slide as social calendars fill, vacations commence or […]
June 25, 2012
Member Outreach Means Health Club Membership Retention

Member Outreach Means Health Club Membership Retention

It’s much easier – and much more inexpensive – to keep current members coming back to your health club than it is to recruit new ones. Everyone at ABC Financial, and each of us that contribute to this blog, are aware of this basic membership retention truth. We […]
June 25, 2012
5 Health Club Programs Built For Summer Membership Retention

5 Health Club Programs Built For Summer Membership Retention

What is it that causes health club membership retention rates to dip in the summer – higher dues, fewer programs offered – or just that general summer feeling? Unfortunately, there’s not much we can do to combat the latter. Price and programs, on the other hand, is a […]