gym membership

January 12, 2015
Secrets to Successful Gym Membership Sales

Secrets to Successful Gym Membership Sales

By: Jim Thomas In many clubs we go into they have everything they need to be successful.  By simply changing the attitude, the process and fundamentals, things can start to change their sales volume right away. Here are some things to consider: Telephone Inquiries and Log Sheet.  Be […]
September 5, 2014
Are you watching your monthly membership sales decline and don’t know why

Are you watching your monthly membership sales decline and don’t know why?

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One […]
April 2, 2014
Selling Memberships with Health Club Software

Membership Selling in Modern Times

By: Michael Scott Scudder Founder/CEO of Fitness Business Council There’s much about “selling” in the 21st Century that has become tangled. “Price presentation” and “deal-offering” now precede “value advancement.” Club sales personnel think that they have to tour a potential member through a maze of steel and Naugahyde […]
September 30, 2013
Ethical Sales

How to be an Ethical Health Club Salesperson

By: Jim ThomasFitness Management & Consulting We were asked recently to conduct a health club sales training class on ethical selling practices. The following are some of the points that came out of that training seminar/workshop. Whenever I conduct a training class of this nature, I start by […]