gym member

October 31, 2013
Gym Member Loyalty

Managing for Member Loyalty

By: Blair McHaneyVP Strategic Initiatives- Medallia The fitness industry was an early adopter of retention tactics.  Most added no value for the customer and were designed specifically to make cancellation difficult.  More recently, our industry is adopting new tactics to extend a membership or to influence renewal.  This […]
January 1, 2012
Tips for Avoiding Backlash When Raising Health Club Membership Dues

Tips for Avoiding Backlash When Raising Health Club Membership Dues

You do not have to look too far these days in order to find people taking their frustrations out online in response to health club membership price increases. One look at blog posts and comment strings indicates price raises are a sore subject with many. NYC Talking blasted […]