Members Today Acquires ABC Financial’s Club Marketing Division

January 18, 2016

Little Rock, AR, (January 18, 2016) – Members Today acquired ABC Financial’s Club Marketing Division in an agreement that will be finalized by March 1. The move was described as providing ABC clients the “best possible service.”

Members Today is a full-service direct marketing and direct mail company that specializes in marketing for fitness and health clubs, martial arts studios and tanning salons. ABC Financial is a club management software developer and payment processing manager for customers in the health and fitness industry.

Members Today will soon provide all of the marketing, direct mail and e-blast services for ABC Financial customers. Customers currently using ABC’s marketing services will experience a seamless and uninterrupted move to the Members Today team. Additionally, other services and software offered by ABC Financial will not be affected.

“We are looking forward to working with ABC’s clients as we assume responsibility for the marketing services. The transition will be as easy as possible for all parties, and we will work hard to ensure the continued success of each client,” said Stephen Presta, Managing Partner of Members Today.

“We took great care in choosing Members Today to work with our clients,” said Steve Ayers, Chief Revenue Officer of ABC Financial. “Our focus is always customer service, and we want our customers in the best hands possible.  We are the health and fitness industry’s software and data processing experts, and we are proud to partner our clients with the industry’s marketing expert in order to provide the best possible service.”


How Does this affect me?

Effective March 1, Members Today will provide all marketing services to ABC Financial clients. While we are constantly working to better our core competencies of software development and data processing, we want to make sure that as our clients, you receive the highest expertise in all areas of our service to you.  As such, we have partnered with Members Today in order to provide the best in health club marketing.

Members Today is a full-service direct marketing and direct mail company that specializes in marketing for fitness and health clubs, martial arts studios and tanning salons. We took great care to choose a company with ABC values and the capabilities and experience to handle and produce great work for our clients.  Additionally, Members Today is an award-winning company with cutting-edge solutions to help your business grow and thrive.

ABC Financial will continue to deliver software development and data processing services to our clients, while Members Today will assume responsibility for marketing services. Items to note with this change:

  • Members Today will provide all e-blast and direct mail campaigns. Call campaigns will be discontinued.
  • All recurring e-blasts will discontinue unless you personally contact Members Today to opt-in to their system. (To opt-in, contact Christy Williamson at christy@memberstoday.com or 770-771-5084.)
  • ABC will continue to create your keytags.
  • ABC will continue to provide billing and lists, but they will be sent to Members Today instead of directly to you.  Members Today will then work directly with you.
  • All current direct mail files and graphics will be sent to Members Today. ABC will also keep files for one year.

Our focus is always customer service, and we want our customers in the best hands possible.  We are the health and fitness industry’s software and data processing experts, and we are proud to partner our clients with the industry’s marketing expert in order to provide the best possible service in all areas.

In order to opt-in with Members Today, please contact Christy Williamson at christy@memberstoday.com or 770-771-5084.