Fitness Club Software Integration Enhancements

January 9, 2012
FOR IMMEDIATE RELEASELITTLE ROCK, Ark., (January 5, 2012) – ABC Financial (ABC) is pleased to announce DataTrak integration enhancements with InTouch Technology, Visual Fitness Planner (VFP), & Retention Management. Steve Ayers, Senior Vice President of Sales and Marketing announced the news today.

DataTrak’s Integration with Visual Fitness Planner, Retention Management, and InTouch Technology allows ABC customers the ease of program implementation directed toward prospecting, sales growth and member retention. By integrating ABC’s DataTrak with our vendor partners, real-time information is passed smoothly between the software platforms and marketing tools. “ABC values our relationships with our customers and vendor partners, and these integration enhancements further signify our commitment to continuing our presence as the leading software provider in the fitness industry. ABC is committed to providing our clients with the appropriate fitness club software tools to develop and cultivate relationships with existing and potential members,” said Ayers.

InTouch Follow-Up™ extends ABC Financial’s DataTrak to ensure that no lead or members “fall through the cracks” by automating the follow-up for Membership & Personal Training sales and member retention. Four out of five ABC Financial customers surveyed directly credit InTouch Follow-Up™ for increasing their membership sales by 34%, while giving them real visibility into their sales process. DataTrak clubs can now have a paperless follow-up process that starts with leads automatically flowing to both InTouch and DataTrak via the club welcome kiosk, inbound mobile text (SMS) marketing programs, Facebook, and the member referral module. InTouch Follow-Up auto-schedules what’s next for every lead and member, which increases staff efficiency and eliminates human error. “Our customers asked for an integrated system to manage all aspects of their club, from proactively managing their leads & members to club billing,” said Scott Johnston, CEO of InTouch Follow-Up. “Our seamless integration with ABC Financial’s industry-leading DataTrak provides that and much more.”

With nearly 150 years’ of health club management and sales experience in the industry, the Visual Fitness Planner team provides proven and innovative ideas, training, and consulting that when combined with our technology modules of VFP and TouchPoint drive sales success forward over time. VFP’s customized and automated sales systems are integrated with ABC Financial and InTouch Follow-up to provide a seamless flow of critical prospect and member data. The benefits of integration includes: professional and consistent sales presentations linked seamlessly, no duplication of data entry, and consistent training and staff development training platform all from one trusted company. “Visual Fitness Planner is committed to delivering solutions that fit the needs of our customers. All of our technology advances are driven by the needs of the customer and integrating our sales systems with ABC Financial is a critical step in solving the needs of our customers,” said Daron Allen, President/CEO of Visual Fitness Planner.

Retention Management®, the Fitness Industry leader in e-Communication, provides ABC Financial clients an automated member retention program that seamlessly integrates a club’s member information with Retention Management’s full service communication programs. Integration with ABC Financial’s fitness club software makes their Attendance-Based Programs easy to launch, even easier to maintain and covers every level of the club’s membership base: Automated New Member Integration Series, Automated Attendance-Based health and wellness lifestyle tips, Automated Non-User Recovery Programs. “For many fitness centers, starting and consistently running an active retention program is an overwhelming task. Integration with ABC Financial makes the process of getting started with our service very quick and easy and it keeps the club on track with minimal effort.” stated Richard Ekstrom, President of Retention Management.