ABC Financial Adds Vice President to Leadership Team

October 22, 2014

LITTLE ROCK, AR., (October 17, 2014) – Today, ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced Bob Cassin will fill the newly created position, Vice President of Client Relations.

In his new role as Vice President, Bob Cassin will be a direct report to Sr. Vice President, Mike Escobedo, and will aid in managing the Account Executive team. He will lead a team of attentive individuals whose overall goal is to provide clients with the tools they need to succeed.

“Cassin has been a valuable asset to the Client Management team for several years, and as ABC continues to expand its industry leading market share, Cassin was the clear choice to lead this initiative,” stated Mike Escobedo, Senior Vice President of ABC Financial.  “I am looking forward to his continued contribution in this new role. “

Cassin was hired at ABC in February 2010 as an Account Executive.  Later he was moved to the Key Account Executive positon, where he has been a main point of contact for client support and customer relations.

About ABC Financial

Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 5,200 clubs with approximately 4.5 million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry. www.abcfinancial.com