Fitness Club Management Software Company - Leadership

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ABC Financial employs 350 dedicated individuals, working to ensure our clients’ success at every level.

JIM BOTTIN

At our core, ABC is comprised of a powerful executive team, all with years of fitness industry experience. Founder and CEO Jim Bottin entered the industry in 1974 when he opened his own martial arts studios, which soon expanded to a successful chain of 13 fitness centers. In 1981, Bottin created ABC as a solution to the billing and software needs of his own clubs, allowing him to remain more focused on his members’ needs.

PAUL SCHALLER

President Paul Schaller’s industry experience and nearly 20 years at ABC makes him a cornerstone of our continued success. Already operating three North Carolina clubs by age 20, Schaller became familiar with ABC’s mission as a client. After relocating to Arkansas to be with his wife, also an ABC employee, Schaller began in a sales position and has worked closely with Bottin during the last two decades as the company has grown and evolved.

BOB WHISNANT

Since 1998, Bob Whisnant has served as CFO of ABC Financial. Prior to his tenure, Whisnant accumulated a vast background in accounting and banking. He has held such titles as Senior Vice President and Vice President of Finance for such firms as Touche Roch, Arthur Young, Ernst & Young, and LSI Financial Services (later known as Nuvell Financial Services).

Native to Arkansas, Whisnant graduated from the University of Arkansas with a degree in Accounting, acquiring his CPA license in 1988. He and his wife have three children.

STEVE AYERS

In his role as senior vice president of sales and marketing, Steve Ayers manages the sales and marketing divisions and directs the execution of sales plans and initiatives in new and existing markets. He is dedicated to producing effective results through the training and development of the ABC sales and marketing teams.

Ayers has over a decade of experience in both sales and management. Previously, he served as chief financial officer and equity partner for a regional Gold’s Gym franchise in the state of Florida since 2006 where he oversaw acquisitions, sales team development, and expense analysis and control. Prior to his position with Gold’s Gym, he held CEO and CFO positions with Ormond Investment Group, as well as the CFO of a publically traded company.

He received his Bachelor of Science degree from Pfeiffer University (1991) in North Carolina and his Masters in Business Administration from Nova Southeastern University (1997) in Fort Lauderdale, Florida. Ayers and his wife, Stacy, have five daughters.

JILL DOZIER

Jill Dozier has served in her role as Chief Operating Officer since 2008 where she oversees the day-to-day operations of several areas of the company including Data Processing, Data Conversion, and our Customer Care Center.

Dozier joined ABC in 1991 as a customer service representative and has spent the past two decades working in various leadership positions throughout the company. These experiences combined with her knowledge of the organization have provided the necessary background to lead the daily operations of the company.

Her main focus is providing the clients and their members with FAST AND FRIENDLY service.

DANA MILKIE

In 2011, Dana Milkie joined ABC Financial as senior vice president of club services where he is responsible for all existing client club support and training.

Prior to joining the ABC team, Milkie served as senior vice president for Gold’s Gym Northwest (GGNW). While at GGNW, he also held the positions of vice president of operations and general manager.

Milkie has spent over 20 years of his career in management positions focused on sales, marketing and business development activities. His vast experience spans small and medium size businesses, as well as publically traded companies.

DOUG ELKINS

Joining ABC in 2007 as the Chief Information Officer, Doug Elkins leads the timely development, accurate delivery, and effective management of the world-class information technology systems, networks, and services that serve ABC’s customers. He works within the executive team to develop and deliver business opportunities, promote product and service diversity, and support ongoing corporate growth.

During his 30 year professional career, Elkins has served a broad spectrum of industries delivering technical solutions, business acumen, and strategic leadership. Just prior to joining ABC, Elkins served four years as the Executive CIO for the State of Arkansas overseeing the planning, deployment, and effective use of the state’s $680M information technology budget. Prior to joining the state, Doug worked 18 years for The Cooper Tire & Rubber Company in corporate and divisional leadership roles.

Elkins earned his Bachelor of Science in Electrical Engineering degree from the University of Arkansas and his Master of Business Administration degree from Purdue University’s Krannert School of Management.

abc™ FINANCIAL

Club Management Software Company