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Category Archives: ABC Articles

Get Ready, Set … Goal!

By: Hope Osborn Like any other day, members sign in for personal training, class, or to hit the weight machines, and others sign up for new membership. People are at your gym to meet personal goals. The new client, who doesn’t regularly exercise, may be motivated to develop healthier habits because of a recent experience. The...
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CODE BLUE … or Was That CODE YELLOW?

By: Hope Osborn Last April a fertilizer plant explosion in West, Texas killed 15 people. The federal Occupational Safety and Health Administration cited the owners with 24 violations, including, according to an October 2013 New York Times article, “unsafe handling and storage of explosive and flammable chemicals, missing labels on storage tanks, failing to pressure-test hoses,...
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Instant Revenue Generation

By: Kelly Sweeney President of Club Apps Looking for a way to drive revenue this summer? What if you could send your members promotions that allows them to purchase on the spot with their card on file? Club Apps Health Club Software for Smartphones   This is the power of push...
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What’s the #1 Problem for your Gym? OBSCURITY!

By: Jim Thomas President/Founder of Fitness Management and Consulting That’s right! We see it frequently in clubs. No one knows that you’re out there and those that do don’t have you at top of mind. Many clubs are only doing a couple things to drive guest traffic and most do not have a specific plan for retention....
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Make a BIG Splash with Your Members

By: Mary Craig Retaining club members can be difficult; and that’s just one reason why our Birthday Card program was developed, and why it works so well. For a LIMITED TIME, we will customize your design for FREE to meet your needs! Send these affordable mailers to all of your members and let them know how much you...
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What “Industry Numbers” Are Telling Us

By: Michael Scott Scudder Founder/CEO of Fitness Business Council In the past couple years, one of my most frequent “inquiry/response” areas is the following: “Michael, my membership numbers, profits and retention are down again. Is this going on across the industry, or is it just my business?” Perhaps a brief look at some industry statistics will shed...
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Creating an Experience

By: Lacey Thacker When you hear that someone has had an “experience,” it’s understood that something particularly special has happened. What if you could have an “experience” every day? What if it could happen at the gym? If you’re going to your fitness club and drudging through your workout, you’re not having any fun. Think about the...
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Strength-train Your Gym for Slow Seasons

By: Hope Osborn For gym managers, seasons such as summer create the problems of loss of member involvement. Members vacation, weaken in New Year resolve, spending time with kids, favor outdoor athletics, and enjoy increased events. Seasonal diversions also disrupt healthy habits best maintained by continual practice. Good reasons for missing workouts easily lapse into weak...
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