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Category Archives: ABC Articles

Creating an Experience

By: Lacey Thacker When you hear that someone has had an “experience,” it’s understood that something particularly special has happened. What if you could have an “experience” every day? What if it could happen at the gym? If you’re going to your fitness club and drudging through your workout, you’re not having any fun. Think about the...
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Strength-train Your Gym for Slow Seasons

By: Hope Osborn For gym managers, seasons such as summer create the problems of loss of member involvement. Members vacation, weaken in New Year resolve, spending time with kids, favor outdoor athletics, and enjoy increased events. Seasonal diversions also disrupt healthy habits best maintained by continual practice. Good reasons for missing workouts easily lapse into weak...
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Using Endorphins to Retain Members

By: Lacey Thacker Endorphins, the wonder behind the infamous and oft praised “runner’s high,” are a fascinating component in brain chemistry. This chemical is released during physical activity, and upon release, they bind to receptors in the brain and cause an almost immediate decrease of any pain sensations. Endorphins can also significantly increase feelings of well...
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Advance Your Club to the Next Level

By: Mary Craig Advance your club to the next level with ABC Financial’s custom marketing materials! Posters, indoor/outdoor banners, retractable banners, banner stands, window clings, and so much more.  See what other clubs are using to promote events, specials or anything you can imagine.   Get the word out to your members with our eye-popping marketing material in...
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10 Reasons Your Gym Business Has Become Stagnate

By: Jim Thomas Fitness Management & Consulting We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between). There are many reasons why some gyms grow...
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Personal Training: Is it All it’s Cracked Up to Be?

By: Michael Scott Scudder Founder/CEO of Fitness Business Council 1-2-1 Personal Training revenue growth is declining slowly. Presently, 1-2-1 PT revenue is growing in less than half of U.S. health clubs. Just three years ago, it approached “uptrend breakout status” of 60% of reporting facilities. Now it has moved into “near downtrend” territory and will take only...
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How to Lose Weight Through a Healthy Diet (Without Going Hungry)

By: Lacey Thacker In the deepest recesses of our brain, there’s a small part that demands we eat when food is available, in case it’s ever not available. Consequently, diets that make us feel hungry often don’t last long enough to be successful. While we might go through periods of time in which we choose to restrain...
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Going Green with ABC’s Electronic Membership Agreements

By Steven Thrash ABC Financial leads the nation when it comes to health club management software for the fitness industry. Their software not only allows entrepreneurs to help grow their business, but serve the environment in the process. It’s time for a greener Earth and a more enjoyable, convenient gym-going experience. It’s time for ABC. “Going Green”...
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