Category Archives: ABC Articles

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Is Your Gym Ready For The 2015 New Year’s Resolution Rush?

December 15, 2014

With the New Year just around the corner, gym owners are gearing up for the post-holiday rush - after all, the first week of January is to health clubs and fitness facilities what Black Friday is to retail stores!

New members will be looking for a facility where they can fulfill their...

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Top Fitness Trends for 2015

December 9, 2014

According to the annual Worldwide Survey of Fitness Trends for 2015, there are 20 fitness trends predicted to drive the market next year; this list includes the Top 5. The results of this annual survey help experts in the health and fitness industry to make informative investment decisions when utilizing gym software.

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Decision Disasters and How to Avoid them

December 2, 2014

By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions.  Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into an even worse decision than an individual would make. ...
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And the Winner of the Most Profitable Gym is….

December 2, 2014

By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships…in all three cases – SORRY CHARLIE!!!! Increasing statistical evidence from Fitness Business Council independent-club quarterly...
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How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

December 2, 2014

By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change.  You get transferred to another club.  You have a new boss.  Your company is sold.  Even if things just seem to be going crazy in the gym you have worked at for years. Things change, but the expectation of sales...
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Message from Ginger Collins about GGFA Staff Changes

November 13, 2014

Hi Everyone, We are happy to announce that our Marnie Saylor, GGFA Co-ordinating Manager, has accepted a wonderful opportunity in our industry that will allow her to use all her many skills and talents on a full time basis.  We will miss her tremendously but support her in this new venture. During her tenure, Marnie dedicated herself...
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Your Next Huge Profit Center: 50 Plus!!!!

November 5, 2014

By: Michael Scott Scudder Founder/CEO of Fitness Business Council Recent United States demographic information has startled business owners across the countrynot the least of which are health club operators.  A massive age-population shift is right around the corner.  Will your club be prepared for it?
  • Latest government statistics say that – on January 1, 2015 – 45% of...
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