Category Archives: ABC Articles

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Virtual Fitness Classes

June 30, 2015

By: WELLBEATS Why offer Virtual Fitness Classes? Virtual group fitness allows clubs to acquire, engage and retain more members by casting a wider net, attracting groups with unique needs that normally would be difficult to serve with group fitness programming. Examples include: 
  • The Night Owls .. those with unusual or nontraditional schedules 
  • The Insecure..those with apprehensions about participating in...
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How to Increase Gym Profitability by up to 95%

June 30, 2015

By: Richard Thomas Did you know it costs nine times more to acquire a new member than to retain an existing one? Or that increasing member retention rates by just 5% can increase profits by 25-95%? In fact, leading research shows that a 2% increase in customer retention has the same effect as decreasing costs by...
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Is Your Gym The Best Kept Secret in Town?

June 30, 2015

By: Jim Thomas As a club owner, other than paying your people, your number one job is to be sure you’re driving guest traffic into your gym. In other words, you need to be sure the door is swinging, the phone is ringing and the email is dinging. Far too many clubs give up when they...
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What’s Measured Gets Improved

June 30, 2015

By: Melissa Knowles During a call with a colleague last week, the subject of business measures came up.  He was lamenting on the challenge of getting his clients to measure the success of their sales systems beyond the number of PT packages they sell each month.  He mentioned that a typical response to the question, "What...
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July Hot! Hot! Hot! Key Tag promotion!

June 30, 2015

By: Mary Craig Club Marketing has a deal that’s Hot! Hot! Hot! Key tag shipping is FREE! For the month of July with any key tag order, shipping is FREE. Hey, if you don’t order key tags from us, make the switch now and we will waive our one-time set-up fee too! That’s Right, an $80.00...
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Choosing the Right Gym for You

June 11, 2015

So you’ve decided to join a gym, now what? The most important thing to know before joining a gym is your budget. Have a plan of how much per month or per year that you can spend on a gym membership. Most gyms have several different membership plans, so you can find one that suits...
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Data Integrity

June 4, 2015

Is your club management software taking care of your data the way it should be? It is important to have quality data in your gym for accurate reporting to keep your gym growing. If you are in the process of opening a new club, or if you are ready for a change within your current...
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Who has time for sleep anyways?

May 27, 2015

A typical day at work: all your coworkers walk in with their to-go cups of coffee. When they finish that cup, they head straight to the break room to make another pot of coffee. Some people drink coffee because of its taste, but most will say they drink coffee for the caffeine. So, why do...
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