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Category Archives: ABC Articles

Advance Your Club to the Next Level

By: Mary Craig Advance your club to the next level with ABC Financial’s custom marketing materials! Posters, indoor/outdoor banners, retractable banners, banner stands, window clings, and so much more.  See what other clubs are using to promote events, specials or anything you can imagine.   Get the word out to your members with our eye-popping marketing material in...
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10 Reasons Your Gym Business Has Become Stagnate

By: Jim Thomas Fitness Management & Consulting We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between). There are many reasons why some gyms grow...
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Personal Training: Is it All it’s Cracked Up to Be?

By: Michael Scott Scudder Founder/CEO of Fitness Business Council 1-2-1 Personal Training revenue growth is declining slowly. Presently, 1-2-1 PT revenue is growing in less than half of U.S. health clubs. Just three years ago, it approached “uptrend breakout status” of 60% of reporting facilities. Now it has moved into “near downtrend” territory and will take only...
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How to Lose Weight Through a Healthy Diet (Without Going Hungry)

By: Lacey Thacker In the deepest recesses of our brain, there’s a small part that demands we eat when food is available, in case it’s ever not available. Consequently, diets that make us feel hungry often don’t last long enough to be successful. While we might go through periods of time in which we choose to restrain...
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Going Green with ABC’s Electronic Membership Agreements

By Steven Thrash ABC Financial leads the nation when it comes to health club management software for the fitness industry. Their software not only allows entrepreneurs to help grow their business, but serve the environment in the process. It’s time for a greener Earth and a more enjoyable, convenient gym-going experience. It’s time for ABC. “Going Green”...
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Customers, Front and Center

By: Hope Osborn Creating Customer Experience vs. Selling Customer Service The fitness club market is overwhelmed with selection for the fitness-minded, from the abundance of health clubs to the variety of services. Clients have their pick of hours, locations, types of classes and equipment, cost, and availability of experienced trainers in just about any gym they walk...
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Exercise from the Feet Up

By: Hope Osborn A brisk jog or vigorous H.I.I.T. class is routine. Healthy practices, preventing injury, are also your routine. But something isn’t right. You feel tension or pain in your back or knee or foot. Before heading to the physical therapist, consider this. Consider your foundation—your workout shoes. Maintaining a healthy body is like maintaining a...
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Most Common Causes of Gym Failures

By: Eric Haaranen In the ultra-competitive world of health and fitness, where less than 50% of new gyms and fitness centers are expected to survive beyond the first 5 years in business, Jim Thomas has many answers to questions most gym owners don’t even know to ask. Jim Thomas is the well-known founder and president of Fitness...
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