It’s never easy to talk about money. As a club owner, you can anticipate anywhere from 5% to 25% of your term and month-to-month agreements going past due.   The longer they stay past due, the harder it will be to collect. Best-in-class clubs get their delinquency rates to below 5% and you can as… Continue reading Collections Made Easy for Delinquent Membership Dues 

We all know it’s cheaper to keep a member than to try and get a new one. In short, it’s good for your business’s profitability to have your members return each month. And, as consumer expectations shift, it’s more important than ever that your gym develops a strategy that ensures your new members stick with… Continue reading Engage Now: Maximizing Retention for Your Most Profitable Year

As a gym owner, you know that effective marketing is critical for the success of your business. But how do you tell if your marketing efforts are working? The answer is data. By tracking and analyzing everything you can, you gain regular insights into the performance of your marketing campaigns. These insights allow you to… Continue reading Using Data to Track Your Gym’s Marketing Efforts

IGNITE Engagement has released new features that make it easier for your members to manage their accounts and for you and your staff to connect more with members. Let’s take a closer look! Appointment Booking Members can book appointments entirely within your club branded app if they have sufficient session credits. Empower your members to… Continue reading Improve Member Experiences with IGNITE Engagement

Building Morale, Spotting Slumps & Making Money Closing a sale is not the easiest part of business for any company but is a vital function and the lifeblood of your club’s success. In the fitness industry, we tend to focus most of our energy on attracting, maintaining, and motivating members. To do this well, we also… Continue reading Get in Sync with Your Gym’s Sales Team

We’ve all been there. In January we’re excited to dive into our New Year’s resolutions at our gym, only to be defeated by February. Afterall, it’s common. Research shows that most resolutions don’t stick. One key area of resolutions that takes up a large portion of the public’s attention is fitness, and these are the… Continue reading 4 Common New Year’s Gym Resolutions Everyone Gives Up On (And How You Can Make Sure They Don’t)

As many of you know, IHRSA has been leading the way in the fitness industry for many years. Its mission is to grow, protect and promote the health and fitness industry and to provide its members with benefits to become more successful.  It is a clear, focus-driven mission that each of its members supports whole… Continue reading IHRSA’s Industry Partner Advisory Council Paves Way for Further Growth Within the Fitness Industry