If you haven’t considered your health club membership recruitment process as a business sales funnel, it’s time to change your thinking. The top-performing clubs not only have the best health club software, fitness programs, staff and facilities, they also understand that gaining new members can only happen when you effectively find leads and convert them… Continue reading 5 Tips For Managing The Health Club Prospect Funnel
Make Members Happy With Your Health Club Management Software
If you were to ask your members which parts of your health club made their fitness experience the most pleasurable, you most likely wouldn’t hear raves about your equipment maintenance or housekeeping schedules at the top of their list. However, the daily details your club management software controls are integral to an overall positive experience… Continue reading Make Members Happy With Your Health Club Management Software
Do You Have Success Apathy in Your Health Club
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Some successful health club owners believe they are a success because of some type of instinctive understanding of the business. With this thought process, many begin to believe since they have done it once; it will be easy to do it again and again. Many times… Continue reading Do You Have Success Apathy in Your Health Club
Member Retention Tips: Avoid Annual Member Drop-Out
It happens every year. Thousands of people join a gym in hopes of fulfilling their New Year’s resolutions of losing weight and getting in shape. Unfortunately for them, and you, a large percentage of those new members stop working out around February and March and don’t come back until the next January. So how do… Continue reading Member Retention Tips: Avoid Annual Member Drop-Out
The New Customer Experience
By: Sal Corrente Regional Sales Director It’s that time of the year. The time of year so many health club operators have been waiting for – ‘the busy season’. For many, it’s the make or break time that you rely on to drive your membership numbers up to a level that provides growth and profitability… Continue reading The New Customer Experience
Sell More Personal Training Online
By: Bill Murray
Sr. Vice President of Software Development & SupportWant to sell Personal Training and have your members’ book PT sessions online? How would you like your members to be able to enroll in classes online? Do you want to give your members the ability to see their training schedule at home; or buy sessions… Continue reading Sell More Personal Training Online
5 New Health Club Software Features That Will Keep Your Club Running Smoothly
While advancements in technology are designed to ease our world, the truth of the matter is that these advancements can do just as much to overwhelm us. This is true whether we are discussing something as complex as software or as seemingly straightforward as an iPhone. At ABC Financial, we have recently launched several new… Continue reading 5 New Health Club Software Features That Will Keep Your Club Running Smoothly
Transform Negative Member Habits Into Positive Member Retention
Even if your members are committed to losing weight and feeling healthier, they may not realize that other lifestyle habits they engage in could negate the positives they are experiencing at your health club. Fortunately, you can leverage traditional prospect marketing techniques to reach out to new and current members alike that may be unwittingly… Continue reading Transform Negative Member Habits Into Positive Member Retention
Health Club Marketing Tips: Boost Club Membership with Content Marketing
As we roll into a new year, the health club industry is expected to continue its fast track of growth. This growth doesn’t just include membership (although that number is expected to rise, due to more people pursuing health lifestyles—IBISWorld), it also encompasses the increase in clubs using health club management software, and the… Continue reading Health Club Marketing Tips: Boost Club Membership with Content Marketing