By: Andrew Tuck Account Executive In the TV show Mad Men, an advertising agency provides insight into what the clients are really selling. Kodak doesn’t sell pictures – they sell memories. By telling a story of how that product meets their needs, they turn a gadget into a must-have. In the fitness industry our tendency… Continue reading So, What’s Your ‘Story’?

By: Bob Cassin Account Executive In today’s marketplace branding has become crucial to sustainability. As a health club owner or manager, sit back and think, what does your club stand for? Who is my target audience? What would make a potential customer pick your club versus another local club that’s right around the corner? The… Continue reading What does your Health Club Stand For?

ABC Financial headed out to Los Angeles for the 31st Annual IHRSA International Convention with the roll-out of our new DataTrak release, which includes tanning bed management, an employee portal allowing instructor/trainers the ability to manage their schedules from anywhere, and a new and improved version of MYiCLUBonline. This new version provides club members enhanced… Continue reading IHRSA 2012, What A Great Show!

The challenge of running a busy club in 2012 looks a lot different than it did even 10 years ago. Today’s fitness clubs are more sophisticated than ever before. They’ve got the latest equipment, knowledgeable staff and primed operational capabilities. As more clubs learn the benefits of health club software, they’ve got more data flexibility,… Continue reading How Health Club Software Is Opening Up The Cloud To More Fitness Clubs

The Point-of-Sale (POS) feature of DataTrak gym management software eases transactions with your new and current members by helping you organize and streamline the way your club receives and manages payments. The built-in Card on File feature allows your members to make real-time purchases – ranging from dues and class fees, to products and branded… Continue reading Gym Management Software Point of Sale Feature Eases Transactions, Increases Revenue Potential

When the herd stays together, it’s the shepherd that gets the credit. But without the fast and faithful dog by his side, out there doing whatever it takes to keep the sheep in line, there’s simply no credit to be had. As such, you can bet that the shepherd looks over every feature of that… Continue reading Use Health Club Software To Wrangle Your Multiple Locations

By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Health Club salespeople who still view themselves as an employee are in trouble in the new world of health clubs. Unless you have actual ownership in the health club you represent, you no longer have a “job” or a “career.” You are now a business and… Continue reading Turn Yourself Into a Trusted Brand in Your Health Club