The world of fitness is evolving at an incredible pace, with new technologies emerging constantly. One of the most exciting developments recently is how artificial intelligence (AI) is revolutionizing the way fitness clubs are run. While the idea of AI running a club almost single-handedly may seem far-fetched, the reality is that AI can already… Continue reading Can AI Now Run Your Fitness Club?

Are you a gym owner looking to attract new members without spending a fortune on marketing? As the fitness industry becomes increasingly competitive, finding cost-effective ways to promote your gym is more important than ever. Luckily, there are several strategies you can use to increase gym traffic without breaking the bank. In this post, we’ll… Continue reading Increase Gym Traffic Without Touching Your Marketing Budget

Summer is on the horizon, and while it’s the season of outdoor fun and relaxation, it can also be a challenging time for fitness club owners and managers. With members going on vacation or spending time outside, attendance numbers can dip, making it difficult to keep your business profitable. But fear not, with the right… Continue reading How to Beat the Summer Slump: Tips for Keeping Your Fitness Club Busy and Profitable

Everyone, including your members, lives on their mobile phone for pretty much everything these days. And we all increasingly expect that our user experiences will be tailored specifically for us. Members want to feel their specific needs will be met by your club, which is why users love a fitness club app that allows them… Continue reading Create Personalized Member Experiences Through Your Fitness Club App

Fitness business operators, we have a secret for you: the most important piece of equipment in your gym might not be treadmills and weights, but a CRM system. Seriously, hear us out. To start, don’t let the technical jargon scare you. A CRM system is simply technology that helps you manage interactions with your customers… Continue reading Why a CRM is the Most Important Piece of Equipment in Your Gym

Fitness club automation is a win-win-win for everyone involved – club owners and operators, staff, and members. Automation helps fitness club owners and operators reduce costs, raise profitability, and increase satisfaction for all their constituents. It gives staff greater flexibility, more time with members, and less time on routine tasks. And most importantly, it creates… Continue reading Automating Your Club Operations: A Win for Everyone

Welcome to our recap of IHRSA 2023, one of the biggest events in the fitness industry. This year’s annual convention took place in sunny San Diego, California from March 20-23, and brought together fitness professionals from around the world. As usual, the conference was packed with informative sessions, in-depth workshops, and exciting product launches, all… Continue reading IHRSA 2023: Key Takeaways and Recap

Are you winning with your gym’s social media? Are you keeping score?  As a gym owner, social media can be a powerful tool to promote your business, connect with your members, and attract new leads. But only if you give yourself a fighting chance by adopting some basic best practices and fundamentals.   None of this… Continue reading Gym Owner’s Best Practices for Social Media

Every year, I look forward to IHRSA! It is always a great opportunity to meet up with customers, see friendly industry faces, and catch up on opportunities and trends impacting club operators. This year, I am doubly excited as ABC Fitness can share something we have been working on for the past few years that… Continue reading An Exciting New Look and Unrivaled Market Approach