By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Sales training participants in our workshops often ask how they can better control the membership sales process. Although many have been trained to spend the majority of their time talking about their club features and programs’ believing that telling is selling… it is an ineffective approach.… Continue reading The Power of Questions in the Health Club Sales Process
Andy St. Onge
Andy St. Onge joined the ABC team in May 2012 as the Call Center Manager. He has over twelve years’ experience leading customer service organizations with a focus on customer loyalty through service excellence. Andy has also extensive experience in project management and corporate training. Originally from Minnesota, Andy and his family have had the… Continue reading Andy St. Onge
Increase Product Sales by 25 Percent
How many times have you had a member that wanted to buy a drink or possibly more personal training sessions but had to put it off because they did not have any form of payment with them? ABC’s Card on File feature eliminates this problem. With Card on File, you can store a member’s credit… Continue reading Increase Product Sales by 25 Percent
How to Outlast, Outsell and Beat Your Health Club Competition
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement will lie in trumping the fitness… Continue reading How to Outlast, Outsell and Beat Your Health Club Competition
Protecting Your Members Data by Becoming PCI Compliant
By: Margaret Payne Junior Product Marketing Manager Unfortunately, data security breaches are in the news with increasing frequency and they often center on reports of credit card numbers being stolen. Now, more than ever, breeches can happen to any business which processes payments online, by mail or in person regardless of the size. To help… Continue reading Protecting Your Members Data by Becoming PCI Compliant
Monitor Who Is Viewing Your Information in DataTrak
By: James Anderson Internal Training Department The Report Statistics feature is an excellent way to monitor who is viewing your information in DataTrak. With Report Statistics you can see which reports have been run, when and by whom. Report Statistics can be found in DataTrak under Menu beneath the Reports column. When viewing report statistics,… Continue reading Monitor Who Is Viewing Your Information in DataTrak
Common Mistakes Made By Inexperienced Health Club Sales Staff
By: Jim Thomas Fitness Management & Consulting In working with health clubs across the country, we have found many facilities with new or inexperienced salespeople. Or front desk staff doing the selling. Health club owners continually ask how to get these new sales people to be more effective in selling memberships. They often ask, “Why… Continue reading Common Mistakes Made By Inexperienced Health Club Sales Staff
What If Your Gym Memberships Were Free
By: Kelly Sweeney Club Apps What if your gym memberships were FREE? What would your closing percentages be? Would your members ever leave? Today the growing trend for health clubs is to create a value in their membership that is greater than just the use of the club. One of easiest and most lucrative ways… Continue reading What If Your Gym Memberships Were Free
Get A Clearer Picture of Your Monthly Processing Fees
By: Ashley Hiatt Internal Training Department Have you noticed the update to the Monthly Billing Statement report located on the Billing Tab in the Club Reporting System? With new links in the deductions section for Credit Card Pass Thru and ABC Processing Fees, you are now able to get a clearer picture of your monthly… Continue reading Get A Clearer Picture of Your Monthly Processing Fees