The Insider

June 29, 2011
Why Would a Health Club Owner Need a Buy-Sell Agreement?

Why Would a Health Club Owner Need a Buy-Sell Agreement?

By: Steve Ayers As a former club owner and CFO, I feel one of the most overlooked business documents of a health club owner today is a Buy-Sell Agreement between the principles of the closely-held company. This document decides the fate of the business and ownership of said […]
June 29, 2011
Health Club Software Provider ABC Financial

A Better Way to Determine Your Marketing Budget

Textbooks are overrated. I spent 21 years of my life in school (6 of those studying business), read hundreds of textbooks cover to cover, and remember very little. Textbook information definitely does not equate to real-world relevance. I remember one of my marketing textbooks stated that 13% of […]
June 29, 2011
Health Club Software Provider ABC Financial

Core Fitness Online – Prospect and Member Management

Core Fitness Online (Core) focuses on revenue production, increased sales, extending membership life cycles and increasing ancillary sales. Core is a web based software application with two-way real time interface with ABC. With Core and ABC an owner can “feel” the business pulse of the club. As an […]
June 29, 2011
Jeanne Richardson

Jeanne Richardson

Jeanne joined the ABC Financial sales team in September 2010 as a Business Development Manager for inside sales. Her position includes detailing billing and software solutions to perspective clients throughout the nation, prospecting, and supporting existing ABC clients. Her background is in health and fitness. After graduating with […]