FOR IMMEDIATE RELEASE

LITTLE ROCK, Ark., (November 23, 2011) – Gym management provider ABC Financial (ABC) is pleased to announce the addition of Justin Fortune as Regional Sales Director - California. Steve Ayers, Senior Vice President of Sales and Marketing announced the news today.

For the past four years, Fortune held the position of Commercial Territory Manager (Nevada and Northern California) for Cybex International. During his tenure, Fortune led all sales initiatives for the direct and dealer business division. “ABC is proud to announce the addition of Justin Fortune to our sales team. His relationships and experience will be a great asset to ABC as well as the clients we serve,” said Ayers.

About ABC Financial
Established in 1981, ABC Financial is the nation’s premier provider of software, payment processing and marketing services to the fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 clubs with approximately two million members nationwide. The company’s industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

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Media contact:
Steve Ayers
Chief Revenue Officer
501.515.5066
Steve.ayers@abcfinancial.com