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Are you taking advantage of the Sports Performance Market in your area?

September 4, 2015

By: Bill Parisi

Some industry experts have said that the traditional Health Club industry is approaching a mature stage in its current growth cycle.  Now that the total number of units have eclipsed over 30,000, the traditional fitness industry may be headed for a correction.  There will be a...

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Are You a Candidate for a Gym Turnaround?

September 4, 2015

By: Jim Thomas

Conducting a gym turnaround is all about reversing a gym’s decline and restoring stability to the business of the gym. There are some key factors that will help determine if your gym is a good candidate for a successful turnaround.  Here are some questions you should ask yourself?

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Your Back-Office Should Be Like a Healthy Diet

September 4, 2015

By: Melissa Knowles

How many times have we seen that member or client who comes to the club religiously but still can't seem to make any progress?  There they are every day, pounding the weights and killing it on the treadmill, and yet, they look exactly the same.  No weight loss, no...

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Axiom Achieves Substantial Growth through Perkville Referrals

August 6, 2015

By: Zia Hasheem, Perkville

If you’re like most clubs, the thought of rolling out a new rewards program can be intimidating.  In 2013 Axiom Fitness was interested in implementing a rewards & referral solution for their chain of health clubs in Treasure Valley, Idaho. Their goals were simple – automate the process...

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Secrets to Success in the Gym Business

August 6, 2015

By: Jim Thomas

I get the opportunity to speak with many gym owners and operators who want to take their business to the next level.  Some are struggling and others are doing well, but want continued improvement.  In the end, we first look at behavior and what we have control...

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Five Ways to Recognize your Team Members

August 6, 2015

By: Melissa Knowles, GymHQ

If the customer is king, then I suppose the employee should be queen.  Amazingly though, many companies view their staff like expendable cogs in the business machine--if one cog fails, simply toss it and plug in another. According to Dr. Bob Nelson, a recognition expert, 58 percent of...

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Hottest Workout Trends in 2015

August 6, 2015

Whether you were in the fitness club or working out at home, last year's workout trends focused mainly on high intensity interval training but what's hot this year? In 2015, the focus shifts to a "back to basics' approach called Body Weight Training, which includes many not so favorite exercises such as pull...

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