abc™ FINANCIAL

When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you're interested in expanding your gym's membership, learn three smart strategies that can have a huge impact on your bottom line.

Acquisition and Retention

By: ABC Financials Internal Training Department

By: Margaret Payne
Product Marketing Manager

Big data security breaches, where millions of credit card numbers have been stolen or compromised, are in the news now more than ever. What you don’t often hear about is the security breaches that are happening at small and medium-sized businesses every day.

By: ABC Financials Internal Training Department

The Schedule Close Out section of DataTrak provides a quick and efficient way to manage events on the calendar. You can access this feature in DataTrak by navigating to the menu/Schedule Close Out.

(example)

Attendance

The Attendance link displays events with a pending status for that day. You can select and update specific events or use Include All to update all the day’s events.

By: Tim Carter
Revenue Now Manager

The Revenue Now program is a flexible and quick source of funds for your business. We simply advance funds against your future monthly receivables. The Revenue Now program allows you to grow proportionately with the growth of that receivables base.

Revenue Now – A simple Process!

By: Gary Jahnke
Huzzard Systems

Bar bells are staples in the fitness industry. Used as a tool to improve, bar bells are accessible and effective. From a business standpoint, the same can be said for bar codes.

Bar code technology has proven to be a fundamental means in helping businesses improve their processes. In the fitness industry, bar codes can help in the following areas of your business:

By: Jim Thomas
Jim Thomas’ Fitness Management & Consulting

It’s always interesting to see the different ways health clubs across the country go about selling a membership. Most that struggle in the sales process have made the process overwhelming and complicated without even realizing it. Most that do well in the sales process seem to have figured out a way to make the entire process very simple.

Alex has been an employee of ABC Financial Services for the last 7 years. He started his career in our call center as a Customer Care Representative. He has worked in Technical Support on our Help Desk and as an On-site Implementation Manager. He currently holds the position of Deployment Project Manager. In this role he oversees the deployment and integration of DataTrak into all onboarding clubs.

By: Dana Milkie
Sr. Vice President of Client Management

By: Bryan Smith
Product Marketing Manager

Next to keeping your clubs filled around the clock, one of the most important things a club should pay attention to is your customer service interaction. Your means of communicating with members is VALUABLE and should be treated carefully. Email has become one of the most effective ways to communicate with your members; however you could be making some big mistakes if you’re not watching out for the following five key things.