abc™ FINANCIAL

Need a new way to connect with prospects and draw them into your fitness club? While membership drives at your location hold high value for member recruitment, the cutting edge leaders of the health club industry are putting their gym software and their creativity to work to create killer social media membership drives.

With the turn of the New Year, the opportunities for health clubs to collect new members abound. 58% of Americans under 45 and 34% of Americans older than 45 make resolutions with one of the top being to get fit and/or lose weight (USC School of Social Work Infographic).

While you still may be in the health club nirvana of New Year’s resolutions and all the new members they’ve brought to your club, the challenge in the coming months will be how to keep all those enthusiastic new members - a task that can be easy to manage with health club software.

FOR IMMEDIATE RELEASE

LITTLE ROCK, Ark., (February 2, 2012) – ABC Financial, the leading software and payment processing provider to the health and fitness industry, has partnered with Fantastic Fan Sites, creators of custom Facebook pages and business applications, to provide ABC clients with custom membership sales apps designed exclusively for the Facebook platform.

FISA West
2/13 - 2/15
La Quinta Club & Resort
Palm Springs, CA
www.fisana.org

IHRSA 2012
3/14 - 3/17
LA Convention Center
Los Angeles, CA
www.ihrsa.org

Visit ABC Financial at IHRSA 2012 booth# 1037

By: Bill Murray

Sr. Vice President of Software Development & Support

By: Sal Corrente
Regional Sales Director

It’s that time of the year. The time of year so many health club operators have been waiting for – ‘the busy season’. For many, it’s the make or break time that you rely on to drive your membership numbers up to a level that provides growth and profitability for the remainder of the year.

By: Shauna Carpenter

Client Management

Beginning Jan 22nd, Forever Stamps will increase by a penny to 45¢. This is the first increase in two and a half years according to an Oct 18th press release from usps.com.

This change may impact those of you who use our Club Marketing services such as:

It happens every year. Thousands of people join a gym in hopes of fulfilling their New Year’s resolutions of losing weight and getting in shape. Unfortunately for them, and you, a large percentage of those new members stop working out around February and March and don’t come back until the next January.

So how do we prevent this? And how can you continue to get more people to join, even after February and March?

ABC Financial has plenty of ideas to keep your members coming back for more and for getting new prospects in your door. Here are just a couple:

By: Jim Thomas

Jim Thomas’ Fitness Management & Consulting