“But I’m already paying for a membership.”
If you’ve heard statements similar to this one when communicating enhancement fees to your members, then odds are your members don’t understand how these added costs benefit them.
Think about a time when you had a bill higher than expected. How did you react? Probably in a similar way. I know I’ve run into the same scenario myself – is your cell phone bill ever the same? Because mine never is. For some unknown reason, there’s a different tax or miscellaneous expense each month. We put up with extra cell phone charges with little question – but enhancement fees may take a bit more convincing.
Health Club Management Tips for Talking Enhancement Fees with Customers
You are collecting fees for a good reason – to enhance the quality of your club for everyone. Whether or not your membership buys into that idea depends mostly on how health club management staff presents it to them. You can effectively communicate with your membership by answering the question, “What’s in it for me?” Here’s how you answer that question effectively:
Effective Health Club Management & Communication Can Ease Owner Stress
When charging enhancement fees, you never really know how people are going to react. But, communicate what you are doing in the right way, and you should be able to smooth over any rumpled feathers. Be honest, be specific and spread your message wide, and your members should be able to see why enhancement fees are in their best interest.
To learn more about the capabilities of health club software we offer, request a demo from ABC Financial.