Gift Cards Just Make Sense

January 1, 2012

By: Tim Carter
Product Marketing Manager – Integrated Payment Service

Here are the facts:
1. Plastic Cards are a hit with consumers

  • Nearly 55% of Americans purchased Gift Cards in the last 12 months
  • Over the holiday season, gift cards surpassed apparel as the #1 GIFT
  • 57% of consumers say they would like to receive a gift card

2. Merchants make more money with Gift Cards

  • NO CASH BACK – a gift cards declining balance keeps all money in your business
  • TICKET LIFT – market data shows that 58% of consumers spend 33% more than the value of the card. Which means a $35 card becomes a $46.55 purchase!
  • BREAKAGE – on average, 15% of the value issued on gift cards is never redeemed. You’ll keep an extra $5.25 of every $35 card you sell

Did you know that ABC’s DataTrak software has gift card integration? You can process, load and get all reporting for your gift card transactions through one system.

  • We can have your gift cards in place in just 5 to 7 days
  • Low-cost, complete start-up packages – including cards and displays
  • Custom card design & production using your artwork or ours
  • Process gift cards just like a credit card, but with no credit card fees
  • The ability to pool, or use the card amongst multiple locations
  • Toll-free customer support

To get gift cards set up for your business, call our professional services department at 866-420-8555.