June is Men’s Health Month. What is your gym doing to promote it? This is the time to recognize healthful living and everyday activities that can help men prevent medical problems and improve fitness. Remind your management and staff to celebrate June as Men’s Health Month. It can help increase member loyalty and encourage them to work out regularly and attend classes that are available.
The purpose behind Men’s Health Month is to bring awareness to preventing health problems and injuries to men and boys. According to the Centers for Disease Control and Prevention (CDC), men die nearly six years younger than women. One of the most stunning statistics (pdf) is that men are the victims of more than 92 percent of all deaths that happen in the workplace.
Wear blue ribbons. The designated color for the month is blue. Promote awareness among customers and employees with a blue ribbon campaign to remind men that it’s important to stay healthy. Although National Men’s Health Week is designated state by state, it can be celebrated any day during the month – or every day during the month.
Encouraging male clients to stay fit and maintain their health through their membership at your health club is a good way to help them beat the odds of an early demise.