By: Jim Thomas
If you are looking to boost fitness club sales, you could be looking into new marketing and advertising options. For example, you might be thinking about using social media and the World Wide Web as a means of advertising your fitness club. After all, new-age advertising is all the rage nowadays, and it can really bring in results.
However, you shouldn’t forget about traditional advertising, either. For local fitness clubs, the old-school marketing methods work more than you probably think. People have been finding out about their local gyms through traditional advertising for many years now, and even though new-age marketing can be highly effective, older marketing tricks can be, too.
For example, if a person sees a billboard on the highway every day on his or her way home from work, it can get him or her thinking about weight loss and/or fitness and can encourage him or her to come in.
Direct mail advertising can also be effective, particularly if you offer a little incentive in your mailings, such as by providing a free one-day or one-week pass to allow people to check out your gym without any commitment. You can also offer this type of advertising — and these types of deals — in your local newspaper or other local advertising venues.
As you can see, it’s a good idea to mix and match both older and newer styles of advertising to help boost fitness club sales and to bring people through the door. If you’d like additional assistance with marketing your fitness club, contact us at Fitness Management & Consulting today to find out how we can help.
Now, go advertise your gym!
Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.jimthomasondemand.com.