By: Bryan Smith
Marketing Manager- ABC Financial
With the new rules for telemarketing calls and texts that started on October 16th, ABC wanted to make sure you are aware of how these changes affect your club. There is now a distinction between the types of communication you can send members – Telemarketing and Informational.
What every club needs to know:
Telemarketing communications are defined as the marketing of goods or services by means of telephone calls or texts; typically unsolicited and to potential members.
Note: These Calls or Texts must originate from an individual’s phone and should NOT be sent through a service or tool.
Informational campaigns are meant to be informative in nature, without solicitation of goods or services to both active and potential members.
Written consent must explicitly give the club permission to send telemarketing calls and texts to members and prospects, and acknowledge the member’s agreement to receive them. The written consent verbiage must be clear and standalone from other terms and conditions. For physically written acknowledgement, a member must sign or initial next to the verbiage granting consent. Written consent can also be signed using electronic or digital signatures. You should be aware that in the event of an investigation, you or your vendor will be asked to show proof of written consent so documentation should be stored or on file at the club.
Make sure you ask the vendors you work with the following:
For Frequently Asked Questions about the new rulings, click here (.pdf). If you have additional questions or concerns, please contact your Account Executive or our Professional Services group at 1-866-992-8960.