A Mobile App for Your Club?

January 2, 2014

By: Kelly Sweeney
President of Club Apps

Did you know that 80% of health club members today carry a smart phone and that 62% of all internet access now happens on a mobile device? Another growing trend is the use of mobile apps. The average US smartphone user has 41 apps on their phone. Now more than ever it is time to consider a mobile app for your club! Your mobile app can encompass your entire club experience making connectivity to your members and prospects never more than a tap away on their phone.

What can a mobile app do for your club?

A mobile app customized to your club can provide members with optional features like club card check in, class viewing, sharing, and registration, updating account information and bill pay, making club purchases with their card on file, booking personal training sessions, logging workouts, getting up-to-date club news with push alert notifications, referring friends, having portals of contact into each club department and one click access to all club social media.

A mobile app is also incredibly valuable to prospects as well. From your app, prospects have immediate access to information and photo content about all of the facility amenities and programs. Prospects can also enroll for a trial pass right from your app or even join the club. There is no better tool for prospects to have on their phones to guide them into the best membership experience at your club. Your app is your entire club experience in the palm of their hand.

How can my custom club app drive revenue?

Your app can impact revenue in several ways. One of the primary tools that drive revenue for clubs is maximizing the app as a communication tool with informational and promotional content. Each time someone downloads the club’s app they are essentially subscribing to you. This means they will receive instant communication from you via push alert notification. Push alerts pop up on your phone like a text message for maximum member and prospect connectivity. Great examples of push alerts are, “Tomorrow only bring a friend to free to Boot Camp!” One club that sent this push alert on a Friday got 23 new prospects on a Saturday. How about, “Click here to refer 3 friends and get a free t-shirt on your next visit.” One club that ran this promotion received over 75 referrals all from one push alert.

Another great way clubs are using their app to increase revenue is by incorporating a member perx program where members save their way to a free membership by getting discounts in the local community. Clubs charge businesses a monthly fee for a listing in their mobile app and website and in return businesses gain controlled access to a more affluent population of your community – your members. Everyone wins! On average clubs add $2,000-$5,000 for charging merchants to participate in their perx program

How do I get started on a mobile app for my club?

Club Apps offers custom mobile apps that provide your members and prospects with access to your entire club experience at the palm of their hands. By incorporating the club personality with key functionality Club Apps guides you through a step by step process of selecting the features and a design best for your club.  It is not too late to have a mobile app for the New Year! For more information please visit Club Apps at www.clubapps.com.