By: Ali Adcock
Nearly three-quarters of US mobile shoppers will buy something with their mobile device this year, according to eMarketer. Yes, you guessed it, gym memberships included. So how do you as a club owner capitalize on this? You stay engaged with your members through mobile marketing. By offering a mobile app that allows members to manage their account and receive push notifications about events, along with SMS marketing you can keep your members engaged and informed. Below you’ll learn more about the convenience of mobile marketing, how to engage with members and even boost sales.
March 2016 research found, 48% of US internet users said they prefer receiving loyalty-related messages via SMS. It is quick, easily accessible and effective. Even members without a smartphone can receive text messages without needing internet access. This allows you to reach the millennials and baby boomers. A simple text notifying your members of a new group class or a discount at the smoothie bar is a quick and easy way to keep your members up to date on what’s going on at your gym.
Engage with Members
Engaging with members has never been easier with a user friendly app and text messaging capabilities. By utilizing a mobile app you can allow your members to view class schedules, manage their account, set personal goals and even sign up for fitness challenges. A quick text message reminder about an upcoming personal training appointment or changes in appointment or class time is a great way to keep members informed and engaged.
Sell or Upgrade Services
Through a mobile app prospects can sign up for a guest pass, then ultimately enroll in a membership online. After enrolling you can send your members push notifications letting them know when they can upgrade their membership or when a new class is available to sign up for online. Upgrading or enrolling in new services like personal training is easy when members are alerted with all the details directly to their phone.
Does your gym offer mobile marketing? Contact us today to learn more! Also, stay up to date on health and fitness tips by following us on Facebook, Twitter, Instagram and YouTube. To learn more about our club management software and billing services text DATATRAK to 87365, for Canadian numbers text to 88988.