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March 2, 2015
March Mayhem at ABC Financial

March Mayhem at ABC Financial

March Mayhem is here and Club Marketing has gone mad with this one!  We are offering our best ROI retention management program: Friends are Free with a FREE email campaign to compliment it.   Help welcome your new club members with a top-of-the-line mailer delivered right to their […]
March 2, 2015
Do you have Sales Discipline in Your Gym

Do you have Sales Discipline in Your Gym?

By: Jim Thomas I see this frequently.  This business will fool us.  We only sign up the interested “hot” prospects that don’t always require us to be disciplined (and we think we’re doing a good job), it’s a matter of “don’t talk them out of it,” but that […]
March 2, 2015
Five Legal Pitfalls to Avoid in 2015

Five Legal Pitfalls to Avoid in 2015

By: Jonathan M. Hill, Esq. New Years is a time for honest reflection and (hopefully) decisive action.  As a health club owner, it’s easy to look at what you can and should be doing in 2015 to boost your profitability.  What you’re probably less proactive about is what […]
March 2, 2015
What Are Beacons And How Could They Impact Marketing For Health Clubs

What Are Beacons And How Could They Impact Marketing For Health Clubs ?

By Bryan K. O’Rourke, MBA You might have read the latest Wall Street Journal article  “Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content”. This technology, termed “place tips”, is another example of the emerging digital presence concept, created by the ubiquity of smartphones continuously broadcasting user locations. […]