By: Will Phillips Founder of REX Roundtables Recent research points out that the common mental shortcuts (called heuristics) that we use in making decisions lead to faulty decisions. Of even greater concern is the research that shows the faults can be amplified in a group, and spiral into an even worse decision than an individual… Continue reading Decision Disasters and How to Avoid them
Day: December 2, 2014
And the Winner of the Most Profitable Gym is….
By: Michael Scott Scudder Founder/CEO of Fitness Business Council If your answer to the above is: 1) the one that sells the most memberships; 2) the one that retains the most memberships; or 3) the one that sells and retains the most memberships…in all three cases – SORRY CHARLIE!!!! Increasing statistical evidence from Fitness Business… Continue reading And the Winner of the Most Profitable Gym is….
How to Close a Gym Membership Sale at Anytime, Under Any Circumstances
By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change. You get transferred to another club. You have a new boss. Your company is sold. Even if things just seem to be going crazy in the gym you have worked at for years. Things change, but the expectation… Continue reading How to Close a Gym Membership Sale at Anytime, Under Any Circumstances
Club Marketing Christmas Card Order
By: Mary Craig The holidays are here and ABC Financial has the tools to help you show your members that you care. Choose from our wide selection that’s perfect for the holidays. Choose your design and the type of card you would like and ABC Club Marketing will personalize it for your club. Click HERE… Continue reading Club Marketing Christmas Card Order
