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September 5, 2014
By: Michael Scott Scudder Founder/CEO of Fitness Business Council I don’t write promotional articles often…it just ain’t my style. But this one is way too timely and illustrates the ADVANTAGES OF YOUR CLUB…and YOU MAY NOT EVEN RECOGNIZE THEM! Allow me to veer off for a few sentences. […]
September 5, 2014
Get Members, Keep Members, Notify Members By: Mary Craig Of course, keeping your current club members is much easier than getting brand new ones? It’s true. Your members are already invested; now all you have to do is to continue to show and add value to keep them! […]
September 5, 2014
By: Will Phillips Founder of REX Roundtables for Club Executives “Much of what we call management consists of making it difficult for people to work.” -Peter Drucker- Peter Drucker has written more stuff about real management than any other; he will challenge your standard beliefs and push your […]
September 5, 2014
By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One […]