Nikki began her career in the fitness industry 10 years ago, selling memberships in a fitness center on Cape Cod, MA. That job introduced her to a traveling consulting and seminar company, where she spent 3 years and forged her relationships with the team at ABC. In 2007 when she began working for ABC, her… Continue reading Nikki Roe
Month: May 2013
Control Access To Your Clubs Data With Report Security
By: ABC Internal Training Department One of the many benefits of using DataTrak is the ability to edit and run reports. Would you like to see a list of all active members by their join date? There is a report for that. Would you like a list of prospects in mailing label format? There is… Continue reading Control Access To Your Clubs Data With Report Security
How NOT to Conduct a Sales Meeting
By: Jim Thomas Jim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the meetings. Most health club salespeople don’t… Continue reading How NOT to Conduct a Sales Meeting
Loyalty…Smoyalty
By: Maria Parrella-Turco fitRewards More than 85 percent of the American population is involved in one or more loyalty programs, which means that loyalty programs are now a price of doing business and cannot be ignored. Large businesses have discovered that point banking loyalty programs are the best way to drive consumer behavior. The ability… Continue reading Loyalty…Smoyalty
Increase Membership with These 3 Marketing Tips
When it comes to running a successful health club, increasing your membership base is the name of the game. Unfortunately, many health clubs limit their marketing plans to basic referral programs and mailbox flyers. If you’re interested in expanding your gym’s membership base, mastering these three smart strategies will have a huge impact on your… Continue reading Increase Membership with These 3 Marketing Tips
